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Internet Marketing: Insider tips and advice for Online Marketing

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#43: Digital Marketing in a Recession
In today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing. Topics covered: * The power of podcasting * The shift of budgets to digital marketing * Building trust online * Putting your brand online * Google Analytics with advanced segments * Google Website Optimiser * Multi- variance ...

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[ Thu, 27 Nov 2008 12:00:00 GMT ]


#42: Google Analytics Revisited
"Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Topics covered: * Getting your analytics strategy right * The history of Google Analytics * Setting up Google Analytics * Limitations of Google Analytics * How accurate is Google Analytcs * Where you main focus should be when interpreting the results * The difference betw...

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[ Thu, 30 Oct 2008 12:00:00 GMT ]


#41: Chrome, Recession Strategies and Podcast Promotion
"We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audio question. Coming up in Internet Marketing. Topics covered: * Google Chrome * Google's reconsideration request service * Google Ad Manager * Google Chart * Using Freelancers * Finding true SEO experts * Finding good Pay Per Click managemen...

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[ Wed, 24 Sep 2008 12:00:00 GMT ]


#40: Making email marketing more effective
In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis tool with his CRM system. Coming up in Internet Marketing. Topics covered: * Getting the right subject line * The correct way to test the email * What you must have at the beginning of your email * The best format for HTML emails * Knowing email cl...

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[ Wed, 10 Sep 2008 12:00:00 GMT ]


#39: Writing for the web revisited
In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for. And we'll be talking to a man who has his CRM system talking to Google Adwords. Coming up in Internet Marketing. Topics covered: * Googl...

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[ Mon, 01 Sep 2008 12:00:00 GMT ]


#38: Content Length and Image tricks and CSR
In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dynamic text replacement * Corporate Social Responsibility Links * New AI Digital Website – http://www.ai-digital.com * Business in the Community – http://www.bitc.org.uk * AI-Digital CSR Blog – http://www.ai-digitalcsr.com...

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[ Thu, 10 Jul 2008 12:00:00 GMT ]


#37: Search Engine Optimisation Revisited - Part 2
In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Topics covered: * Online directories; * Google page rank and how it works; * Getting inbound links; * Creating useful, quality content; * Avoiding duplicate content; * Getting your site structure right; * CMS systems; * Using the link: operator in Goog...

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[ Wed, 05 Jun 2008 12:00:00 GMT ]


#36: Search Engine Optimisation Revisited - Part 1
In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when they get there. I also interview Jonathan Moss of Ballz.com about his new sports, social networking site. The topics covered include:- How to get into the top ranking with the search engines The way people search has changed On page optimisatio...

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[ Wed, 23 Apr 2008 12:00:00 GMT ]


#35: Conversion Marketing
In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.com...

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[ Thu, 27 Mar 2008 12:00:00 GMT ]


#34: The Psychology of Search
In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com...

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[ Thu, 28 Feb 2008 12:00:00 GMT ]


#34: The Psychology of Search
In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 28 Feb 2008 12:00:00 GMT ]


#33: The online life of brands
We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.com...

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[ Thu, 31 Jan 2008 12:00:00 GMT ]


#33: The online life of brands
We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.com...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 31 Jan 2008 12:00:00 GMT ]


#8: An introduction to Pay Per Click (PPC)
This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to your website no matter now big or small your company. In this episode Jeremy Jacobs, Academy Internets very first Google Advertising Qualified Professional, will explain the basics of setting up a PPC campaign. We will be exploring who the biggest suppliers of paid for advertising are, what you need to know to get going and how to beat off your competitors....

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[ Wed, 06 Sep 2006 12:555:00 GMT ]


#32: Hoax, Aliens or Viral Marketing
What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk ...

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[ Tue, 18 Dec 2007 18:30:00 GMT ]


#32: Hoax, Aliens or Viral Marketing
What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk ...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Tue, 18 Dec 2007 18:30:00 GMT ]


#31: Facebook is worth how much!?
1.6% of Facebook goes to Microsoft for USD 240,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing. http://www.academyinternet.com http://www.wireworldmedia.co.uk ...

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[ Sun, 04 Nov 2007 00:30:00 GMT ]


#31: Facebook is worth how much!?
1.6% of Facebook goes to Microsoft for 40,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing.http://www.academyinternet.com http://www.wireworldmedia.co.uk...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Sun, 04 Nov 2007 00:30:00 GMT ]


#30: Online brands and How Businesses can use Social Networking
Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of http://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them. Comments and feed back to: contact@academyinternet.com ...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 06 Sep 2007 15:00:00 BST ]


#30: Online brands and How Businesses can use Social Networking
Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of http://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them. Comments and feed back to: contact@academyinternet.com ...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 06 Sep 2007 15:00:00 GMT ]


#29: A ban on Online Gambling
Dan and I discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular emphasis on deliverability. Lots of great information! http://www.emailmarketingmanual.com/ Comments and feed back to: contact@academyinternet.com ...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 30 Aug 2007 15:00:00 GMT ]


#29: A ban on Online Gambling
Dan and I discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular emphasis on deliverability. Lots of great information! http://www.emailmarketingmanual.com/ Comments and feed back to: contact@academyinternet.com ...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 30 Aug 2007 15:00:00 BST ]


#28: Can a niche be too narrow?
Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective. I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of the pitfalls to avoid....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 23 Aug 2007 19:00:00 GMT ]


#28: Can a niche be too narrow?
Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective. I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of the pitfalls to avoid....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 23 Aug 2007 19:00:00 BST ]


#27: Website Optimiser and I Feel like a Million Dollars
I talk to Daniel about Website optimiser - a great tool for testing marketing changes on your website. Then I chat to a lady who has a subscription website that makes really nice use of a lot of the IM techniques we talk about including audio, email and affiliate marketing....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Tue, 17 Jul 2007 19:00:00 GMT ]


#27: Website Optimiser and I Feel like a Million Dollars
I talk to Daniel about Website optimiser - a great tool for testing marketing changes on your website. Then I chat to a lady who has a subscription website that makes really nice use of a lot of the IM techniques we talk about including audio, email and affiliate marketing....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Tue, 17 Jul 2007 19:00:00 BST ]


#26: Online PR and Your Comments
After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address a number of your comments and emails....

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[ Fri, 15 Jun 2007 21:15:00 GMT ]


#26: Online PR and Your Comments
After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address a number of your comments and emails....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Fri, 15 Jun 2007 21:15:00 BST ]


#25: Google Checkout
Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network....

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[ Sun, 06 May 2007 00:25:00 GMT ]


#25: Google Checkout
Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Sun, 06 May 2007 00:25:00 BST ]

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