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The Morning Call

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Language: English
Category: Business / Business
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Who Needs an iPod?

In this episode we look at Apple's recently announced milestone -- the sale of the 100 millionth iPod since the device was introduced late in 2001. Since that time, the iPod and iTunes have revolutionalized how we relate to audio and video content and how iTunes has taken the podcast mainstream. Since we're hours away from this year's income tax filing deadline, we close with a bit of e-filing trivia. Music in this podcast: "Rocky Road To Brenham" (Celtic Stone) "Honolulu Shuffle" (Kaimoku) and ...

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[ Mon, 16 Apr 2007 10:33:31 -0400 ]

Bug Spray

We take a look at recent Windows Vista problems -- such as the Vista/iPod problem that Microsoft says its now solved and the new .ani problem that may infect your machine with malware. We use these as examples of why it's incredibly important for those engaged in using digital multimedia not to get slack when it comes to keeping your system safe. Music in this podcast: "Rocky Road To Brenham" (Celtic Stone) "Honolulu Shuffle" (Kaimoku) [music.podshow.com]. Contact us at morningcall@chanticleerp...

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[ Mon, 02 Apr 2007 08:43:45 -0400 ]

Whose Line Is It, Anyway?

We take a look at the Viacom/YouTube lawsuit and its potential ramifications on Generation 'C,' the content producing generation of internet users. We also talk about copyright, fair use, and introduce you to the DMCA or Digital Millennium Copyright Act of 1998, one of the most important pieces of legislation regarding your interactive use of the internet as well as being at the center of the Viacom suit. Additionally we talk about Creative Commons licensing and the concept of podsafe music. Ma...

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[ Sun, 18 Mar 2007 17:32:35 -0400 ]

Return To Sender

We've shifted our focus on personal interaction from the mailed letter to the e-mail message in recent years, but many organizations still use the postal service for communicating with patrons. Marketing Strategist Mark Robert Blackmon urges you to remain vigilant in keeping your lists clean to maximize their impact and cites a cautionary tale found recently on the newswires: people are still mailing to addresses in the World Trade Center more than 5 years after 9/11. Music in this podcast: "Roc...

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[ Sun, 04 Mar 2007 18:01:09 -0500 ]

Finding Your Niche

Marketing Strategist Mark Robert Blackmon continues our look at trends and trendspotting in this episode focusing on how to use all of the information that you've gathered through Virtual Anthropology. He takes a look at blogs, such as eater.com and it's sister site curbed.com as examples of how you might want to narrow your focus to a specific niche. Also, we update Episode 8 -- "Reading Grandma's Blog" -- with an introduction to eons.com, a social networking site for the 50+ crowd. Music in th...

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[ Sun, 18 Feb 2007 15:26:05 -0500 ]

McTrendy

Marketing Strategist Mark Robert Blackmon continues our look at trends and trendspotting in this episode on harnessing the trend. We look at expanding a client or potential patron's relationship with you by allowing more interactivity between you and your user on your website. As an example, Blackmon cites the wealth of information available for the television drama "Grey's Anatomy" on their page at www.abc.com, including blogs, podcasts, music downloads, and items for purchase. Music in this p...

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[ Sun, 04 Feb 2007 10:36:56 -0500 ]

Beginning To Trendspot

Our series on how to maximize the use of trends continues with a look at how you set up a trendspotting point of view within your organization as well as a few tips on where to start aggregating RSS resources for starting your "Virtual Anthropology" unit. Next time: Harnessing The Trend. Music in this podcast: "Rocky Road To Brenham" (Celtic Stone) "Honolulu Shuffle" (Kaimoku) [music.podshow.com]. Contact us at morningcall@chanticleerpod.com....

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[ Sun, 21 Jan 2007 12:43:47 -0500 ]

The Next Big Thing

We kick off the New Year with the first in our ongoing series on learning how to be a trend watcher and how to adapt new trends into your marketing and patron outreach matrix. In addition, Marketing Strategist Mark Robert Blackmon introduces you to a new podcast from one of the most unlikeliest of sources. Music in this podcast: "Rocky Road To Brenham" (Celtic Stone) "Honolulu Shuffle" (Kaimoku) [music.podshow.com]. Contact us at morningcall@chanticleerpod.com....

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[ Mon, 01 Jan 2007 19:18:06 -0500 ]

Generation C

Marketing Strategist Mark Robert Blackmon gives us a definition of "Marketing" and we begin the first in a series of podcasts on trendspotting. To begin, we focus on Generation C, the content-producing consumers that are responsible for such a large glut of information on the web, according to www.trendwatching.com. Blackmon gives us several examples of how companies are harnessing the creative content producing urges of Gen C and how we can use it to our advance. He also muses on triskaidekapho...

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[ Sun, 17 Dec 2006 14:26:10 -0500 ]

The Sports Analogy

Marketing Strategist Mark Robert Blackmon looks at the latest circulation numbers from the Audit Bureau of Circulations as well as other recent reports of the continued down trend in newspaper readers. However, Blackmon reports that the message is exceptionally good in one respect -- many newspapers are seeing their first major readership gains in years -- for their online editions. Blackmon says that we can all learn something from this -- being able to spot a trend like this is one of the most...

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[ Sun, 03 Dec 2006 10:50:48 -0500 ]

Service With A Smile

Marketing Strategist Mark Robert Blackmon offers up "story time" in this episode wherein he recounts a recent journey to a couple of 'big box' electronics retailers and the sadly lacking customer service that he received. Blackmon encourages all businesses to look into a strategic plan of superior customer service and makes the case that superior service can overcome an abundance of other mishaps. Besides, he says, the next unhappy person that leaves your business might be willing to tell the wo...

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[ Sun, 19 Nov 2006 20:12:20 -0500 ]

iTech/HiTech

So, is this whole podcasting phenomenon going to last? Absolutely, says Marketing Strategist Mark Robert Blackmon, who takes a poke at Wall Street analysts for actually being surprised that Apple Computer ended FY2006 in such a strong position. Perhaps Wall Street is a bit more out of step with what's happening in the real world than we thought. Music in this podcast: "Rocky Road To Brenham" (Celtic Stone) [music.podshow.com]. Contact us at morningcall@chanticleerpod.com....

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[ Sun, 05 Nov 2006 10:41:29 -0500 ]

Reading Grandma's Blog

In this episode we examine the use of the internet by seniors. Internet use has grown by leaps and bounds in the last decade and today nearly 70% of all Americans use the internet. As Marketing Strategist Mark Robert Blackmon explains, one of the fastest growing segments of online users are those aging Baby Boomers and recent retirees known as the "Silver Tsunami." Music in this podcast: "Rocky Road To Brenham" (Celtic Stone) [music.podshow.com]. Contact us at morningcall@chanticleerpod.com....

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[ Tue, 10 Oct 2006 08:19:24 -0400 ]

Are You A Mac?

In this episode we examine the already much-examined "I'm A Mac" television advertisements from Apple Computer. While there's been a great deal of debate about the effectiveness of the ads, Marketing strategist Mark Robert Blackmon argues that the problem is not with the ads; the problem is with those who are writing about the ads. It's a generation gap, he says. Apple is targeting younger, trendier users while marketing and advertising pundits tend to be of a more "advanced age." Blackmon likes...

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[ Sun, 24 Sep 2006 12:56:46 -0400 ]

Marketing Plan 9 From Outer Space

Contingency Planning, offers Marketing Strategist Mark Robert Blackmon, is the best way to engage in the planning process -- especially in an ever-shifting marketplace. In noting that shift, Blackmon reveals the Nielson Sound Scan report which shows a significant upturn (77%!!) in internet downloads during the first half of 2006. Blackmon also notes that marketing "soothsayers" have always been wrong about the impact timeline of new technologies and since companies seem always left in the lurch,...

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[ Sun, 10 Sep 2006 16:54:13 -0400 ]

Ken and Barbie Go To The Show

How much does it cost to go out these days? Marketing Strategist Mark Robert Blackmon comes up with some numbers that may surprise you -- and make you rethink the entire concept of "price sensitivity." Blackmon shows how two theatre tickets priced at $30 each actually cost a couple a total of $146 when all the ancillary and associated expenses are factored in. He urges business owners and marketers to be cognizant of these important "threats" and stresses the need for significant information dev...

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[ Sun, 27 Aug 2006 13:52:36 -0400 ]

Calling Me Shirley

"And don't call me Shirley." One of the most-quoted lines from film (Airplane!) takes on a new meaning as Marketing Strategist Mark Robert Blackmon recounts a true story of his employees using the name "Shirley" as a pseudonym when speaking to "problem patrons" and inadvertently creating a patron management system. Blackmon cautions that using a device like "Shirley" may not be for everyone, but argues that patron management is the savvy marketer's key to building repeat business and building es...

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[ Sun, 13 Aug 2006 14:20:53 -0400 ]

Diet Strategies for Marketing Departments

Marketing strategist Mark Robert Blackmon kicks of this new series of podcasts with an essay on Audience Development, a tactic to develop more one-on-one relationships with our patrons. Instead of using the strategy of mass, Blackmon argues that a good solid diet of "less is more" is the way that we can continue to win customers in the future. Appropriately enough, he examines podcasting as one new way for businesses -- especially small businesses and non-profits -- to stay ahead of the pack whe...

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[ Thu, 29 Jun 2006 17:11:11 -0400 ]

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