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CeBIT Australia: Official Blog

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The United Colors of CeBIT Australia

My time has concluded and I bid you fare well. I hope that you’ve enjoyed reading/watching The Official CeBIT Blog as much as I’ve enjoyed preparing it for you. As my last post I thought I’d give you something fun and upbeat. Forget the tech, it’s all gone now. What I’ve prepared for you is “The United Colors of CeBIT Australia.”While I journeyed through the Fair I was always impressed by the uniformity displayed by the exhibitors; many of them had gone to great lengths to highligh...

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[ Thu, 11 May 2006 13:46:23 -0500 ]

Gadget Man talks Origami at CeBIT Australia

The Gadget Guy from Australia's Channel Seven’s Sunrise show is also at CeBIT Australia. His name is Peter Blasina and his game is Gadgets. If you ever have the pleasure of meeting Peter you’ll quickly see that he’s enthusiastic, passionate and definitely multi-media. His endeavors span across Television, Print, MP3 (via podcasts) and now the Technology Show at the CeBIT Fair. His wrap up on technology runs daily at the Fair and often involves a product feature of Peter Blasina’s choice...

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[ Thu, 11 May 2006 13:43:07 -0500 ]

Scorpion Digital Lightbox at CeBIT Australia

Scorpion Technology were one of the smaller exhibitors that had been pointed out to me as having a product that could interest the blog. As I made my way over (on the final hour of the final day of CeBIT) I came across the gang.What attracted me to the stand was the “Digital Lightbox Studio.” This device, a cubical lightbox, had been manufactured and coupled with software to produce very high resolution pictures with nice white backgrounds. The Studio (hardware) worked seamlessly, and the so...

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[ Thu, 11 May 2006 12:13:53 -0500 ]

Huawei is BIG, really BIG at CeBIT Australia

Ashamedly I must admit that Huawei, unlike in China, was not a household name in my home. As I approached the very imposing and impressive Huawei stand I witnessed firsthand just how big they are. Not only did Huawei have mobile phones, IPTV and IP telephony to showoff but they also had Intelligent Servers and Wireless Infrastructures too.Each section in their stand was allocated a professional and each professional was allocated a task. “Is Telstra here yet?” asked one of the staff to anoth...

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[ Thu, 11 May 2006 12:01:52 -0500 ]

Two Stories/Storeys for Panasonic at CeBIT Australia

One of the privileges that visitors have at a CeBIT Fair is free reign. As a visitor you are free to walk in an out of the stands, touch toys, manhandle product, drink coffee, take literature and most importantly enjoy the spectacle. At this years Fair there were many standouts but the one that really caught my imagination, even as it was getting constructed, was the Panasonic Stand.This year Panasonic had hundreds of thousands of dollars worth of product on display on a stand that must surely c...

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[ Thu, 11 May 2006 11:19:17 -0500 ]

Non-Profit means business at CeBIT Australia

GS1 Australia is a Non-Profit Organisation that is focused on four things at the CeBIT Fair in Australia: Bar Codes, RFID/EPCglobal, Data Synchronisation and eCommerce. Talking to the Chief Operations Officer and having a close look at the shear magnitude of the stand, the picture was loud and clear…they mean business!Enjoy this video as Mark Fuller talks us through strategy and focus as defined by GS1....

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[ Thu, 11 May 2006 11:07:39 -0500 ]

Vice President, BITKOM and Hugo @CeBIT Australia

As I wrapped up my chat with Mr. Jörg Shomburg it seems that something must have gone very right. We shook hands and started to head back into the VIP Lounge but were briskly interrupted by the General Manager of CebIT Fairs Australia, Ms. Jackie Taranto. Jackie put Mr. Shomburg and I into a huddle that would not look out of place on a basketball court, and proceeded to talk strategy. What I didn’t realize, and what I proceeded to be informed about, was of the arrival of a very VIP guest from...

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[ Thu, 11 May 2006 10:44:42 -0500 ]

Vice President meets Hugo @CeBIT

This morning my first task was to interview Mr. Jörg Shomburg, Senior Vice President of Deutsche Messe AG (Hannover Fairs). Obviously I’m comfortable with the entire mediacast process but I must admit that on this occasion I felt a tinge of nerves and anxiety. As my host led me to the VIP Lounge upstairs (with notebook under one arm) I found myself envisaging the possible scenarios that might occur. Perhaps Mr. Shomburg was tired of interviews; perhaps he was unapproachable or worse still, in...

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[ Thu, 11 May 2006 10:06:48 -0500 ]

Motorbike mobile phone device: CeBIT Australia

Many motorbike riders including myself have dreamt of carrying on a Mobile Phone (Cell Phone) conversation under the helmet. Until now no matter how we pushed and tucked an earpiece into our helmets the conversation would always be disrupted by the wind noise.To the rescue comes PTP, a German Manufacturer of in-car mobile device gadgets. Their range includes mobile phone caddies, Media screens for DVD players, GPS devices and more. They even told me that Volkswagen has endorsed their range in Au...

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[ Wed, 10 May 2006 13:35:50 -0500 ]

Da Vinci touches Wacom at CeBIT

Being a fan of Tablets today I decided to chat to Wacom Australia. I had one burning question that will finally settle a contentious topic in the blogosphere - how do you pronounce Wacom? Listen to the General Manager; he’ll do it because I can’t. ;-)As I breezed into their stand it became evident that Wacom are an experienced campaigner at the CeBIT Fairs. Not only did their stand have the luminance of an art studio, but with the very attractive feature of an “open plan” display (no out...

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[ Wed, 10 May 2006 13:15:55 -0500 ]

CeBIT Australia does Projectors - well!

CeBIT Australia attracts exhibitors from all over Australasia and beyond. They each have a unique flavour and style of conducting business; sure their all housed under the same roof, but with so much technology at their fingertips it seems that some exhibitors overcapitalize and others undercapitalize. How much money should you spend on a show and what will attract the most visitors?These are difficult questions and questions that have been bantered about in every sales and marketing meeting sin...

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[ Wed, 10 May 2006 12:41:15 -0500 ]

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