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Beermat Radio - Business Radio Show - www.beermat.biz

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Hosted by Mike Southon, co-author of bestselling book The Beermat Entrepreneur, Beermat Radio is a series of unique business radio shows. We're talking to successful entrepreneurs, CEO's and thought leaders about their lives and businesses.

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Marketing on a Beermat: Chris West

While Mike’s been interviewing hundreds of top businesspeople, the folks at Beermat have been beavering away on our newest book: Marketing on a Beermat. We’ve finally managed to get a moment with the men behind it; Chris West and Graham Michelli. For simple rules to help get your company in front of your customers, listen on....

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[ Fri, 08 Aug 2008 09:00:00 GMT ]

James Lovell: The court jester

In this edition, Mike’s guest is James Lovell - professional fool and founder of the highly successful guerrilla marketing company, the Ministry of Fun. A barrel of laughs and an astute businessman, James admires the role of the court jester- after all, to keep a business on an even keel, someone has to poke fun at the boss....

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[ Fri, 01 Aug 2008 09:00:00 GMT ]

Will McInnes: Building the new web

In this show, we meet Will McInnes, co-founder of up-and-coming web design house Nixon McInnes. Will’s speciality is social media, or as the techies like to call it, Web 2.0. Will says it doesn’t matter if your site’s ugly, so long as it makes visitors happy and engages with them in interesting ways. If you’re putting together a website for your business, this is a must-listen show....

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[ Fri, 25 Jul 2008 09:00:00 GMT ]

Graham Davies: Talking the talk

In this show: the perils and pleasures of public speaking, with professional speaker Graham Davies. Graham’s tells us why it’s hard to be an after-dinner speaker, how to book one for your company, and some of the tips you can use if you get elbowed into a speaking situation! Here’s a clue: ruthless preparation. For more, listen on!...

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[ Fri, 18 Jul 2008 09:00:00 GMT ]

Mike Webb: Do it yourself!

Our guest in this show is Mike Webb, CEO of iHub, and previously a director-level player at Vodafone. His view is that expensive consultants hold your company back, and you’re better off replacing strategies with tactics, or, as we like to call it, flying by the seat of your pants. To find out if these are wise words or recklessness, listen on!...

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[ Fri, 11 Jul 2008 09:00:00 GMT ]

Kristin Syltevik: Golden rules of PR

Today’s show is a gift for anyone thinking about promotions and PR. Mike’s guest in this show is Kristin Syltevik, CEO of Hotwire PR, and she’s going to tell you the five things a PR company should prove to you before you part with your hard-earned money. It’s invaluable advice, so listen on....

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[ Fri, 04 Jul 2008 09:00:00 GMT ]

Alex van Someren: How not to spend £100m

In this week’s show, Mike meets Alex van Someren, former CEO of nCipher, an enterprise data security company. What’s interesting about Alex, though, is this: he raised £100 million of funding, invested it, spent just the interest on growing the company, and then returned the money to his investors. To find out how, listen on....

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[ Fri, 27 Jun 2008 09:00:00 GMT ]

Daniel Doulton: Getting the message

Mike’s guest in this programme is Daniel Doulton; COO of SpinVox, the nifty service which converts your voicemails into text messages. The business has won awards, grown exponentially, and managed to raised money right in the middle of the credit crunch. To find out more about this extraordinary company, listen on....

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[ Fri, 20 Jun 2008 01:00:00 GMT ]

Harold Goddijn: TomTom, a clear direction.

In this show, we meet Harold Goddijn, CEO of Satellite Navigation manufacturers, TomTom. TomTom has broken all the rules: manufacturing a technology product and brand from scratch, selling direct to retailers without middlemen, and achieving a successful flotation. For the full TomTom phenomenon, listen on!...

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[ Fri, 13 Jun 2008 01:00:00 GMT ]

Brent Hoberman: After Lastminute.com.

In this show, Mike’s guest is Brent Hoberman. You’ll know Brent as co-founder of internet sensation Lastminute.com, but as you’ll hear, he’s had plenty more ideas up his sleeve. Oh, and like many entrepreneurs, he’s also knows what it’s like to be fired. To hear the Lastminute story, and to find out about his current venture, Mydeco, listen on!...

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[ Fri, 30 May 2008 09:00:00 GMT ]

Phill Robinson: Planning the mighty oak.

Many small businesses struggle to see what’s going to happen next week let alone next month. Phill Robinson of Velocix sees things differently. He says businesses work on a seven year cycle- and that’s how far ahead he likes to plan things. It obviously works- he’s a veteran of several successful technology companies, growing them from scratch into corporate giants. To get your future plans into shape, listen on!...

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[ Fri, 23 May 2008 09:00:00 GMT ]

Simon Clark: Fidelity, Integrity, Money!

In this programme, Mike meets Simon Clark of venture capital firm Fidelity Ventures. On occasions we’ve been pretty scathing about VC’s, but Simon is credited with fixing many companies which were full of potential yet out of control. To hit the big-time, many entrepreneurs need strategy as well as money, and that’s where an experienced VC can lend a hand. To turn a growing business into an IPO-ready business, listen on....

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[ Fri, 09 May 2008 09:00:00 GMT ]

Richard Richardson: Marketing Judo.

This week, Mike meets Richard Richardson, credited with turning legendary chip shop Harry Ramsden’s from a single Yorkshire outlet into a global brand. He did it using a marketing philosophy which he calls “marketing judo”- low budget techniques which use the power of the opposition for leverage. To prove it works, he’s repeated the job with restaurant chain La Tasca. So if you fancy some marketing judo for yourself, listen on....

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[ Fri, 02 May 2008 09:00:00 GMT ]

Emma Willis: A cut above.

Are you proud enough of your work to put your own name above your premises? Emma Willis is. She’s the only female shirt-maker on London’s world-famous Jermyn Street. Through a dedication to quality and style, Emma has carved out an enviable reputation and a thriving design house. To hear how she did it, listen on....

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[ Fri, 25 Apr 2008 09:00:00 GMT ]

Your chance to change the world : Craig Dearden Phillips.

In this show we’re back with one of our first ever Beermat Radio guests, social entrepreneur Craig Dearden Phillips. His venture, Speaking Up is achieving what he calls a ‘double bottom line’: profits and social outcomes. And he’s just written a book: “Your Chance to Change the World – The No-fibbing guide to Social Entrepreneurship”. If anyone knows how to work and give at the same time, it’s Craig- so listen on....

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[ Fri, 18 Apr 2008 09:00:00 GMT ]

Reputation management: Michael Hayman.

What do you stand for? In this show, we meet Michael Hayman, CEO of PR Company The Communication Group. His company has marshalled companies and political parties through many a reputational crisis. If your name’s above the door, the buck stops with you, and Michael’s here to explain what that means for your business....

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[ Fri, 11 Apr 2008 09:00:00 GMT ]

Lindsey Walker and Shelley-Anne Salisbury: Tips from the Clips.

Mike’s meets Lindsey Walker and Shelley-Anne Salisbury, inventors of the Linziclip- a revolutionary hairclip now on sale in 17 countries. We’ll learn about inventions and patent protection, but also about the value of being a double act: because sometimes finding a complementary partner is just what a business needs....

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[ Fri, 04 Apr 2008 09:00:00 GMT ]

Keith Haviland: From premise to promise.

Mike’s guest in this show is Keith Haviland, head of Delivery at business consultants Accenture- with 8000 people worldwide reporting to him. But what is delivery? It’s not about couriers. It’s delivering on whatever your business promises to do. Keith says every company has a premise- and turning premise to promise is what this programme is all about....

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[ Thu, 28 Mar 2008 09:00:00 GMT ]

Ian Sanders: Take the Leap!

Mike’s guest in this show is Ian Sanders. He’s had a 20 year marketing career in some of Europe’s biggest media companies and now runs his own business consultancy working with clients like MTV and Unique Broadcasting. He’s also the author of “Leap!” a bestselling book for anyone who wants to start their own business. It covers all the exciting bits of entrepreneurship, but also asks scary questions- like who’s going to make the tea...?...

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[ Thu, 20 Mar 2008 09:00:00 GMT ]

David Giampaolo: A piece of the Pi.

In this show, Mike meets David Giampaolo, whose business career started at a tender age- cutting lawns in Florida. As an adult, he followed his passion- health and fitness- opening gyms in the US and UK, and successfully selling out more than once. Now he's Chief Executive of Pi Capital- an influential group of 300 multi-millionaire investors and philanthropists. What's he investing in today? And what makes rich people happy? Listen on to find out....

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[ Fri, 14 Mar 2008 09:00:00 GMT ]

Carmel McConnell: Feeding tomorrow's entrepreneurs.

In this programme, Mike's guest is Carmel McConnell. A natural reactionary, Carmel is enjoying a change of direction after a high-flying stint at BT. She is the founder of Magic Breakfasts, a charity which feeds some of the thousands of British schoolchildren who don't get a decent meal each day. It's an astonishing and sometimes harrowing story- so listen on....

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[ Fri, 7 Mar 2008 09:00:00 GMT ]

Louise Third: PR on a Beermat.

In this show, we catch up with Louise Third and Maisha Frost. Louise is the author of “PR on a Beermat”, and she has hooked up with journalist Maisha to give us the lowdown on how small businesses can use PR to build a bigger company profile. Everyone can use the press, and it can be up to ten times as effective as advertising- but only if you handle journalists effectively. We’ve got all the answers, so to give your marketing some extra oomph, listen on....

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[ Fri, 29 Feb 2008 09:00:00 GMT ]

Spencer Gallagher: Building a top agency.

Spencer Gallagher is our guest in this programme. He's the MD of Bluhalo, an award-winning web design house with glamorous clients and a high turnover- yet it all began in a shed at the bottom of his family's garden. How do agencies grow? And what are the ingredients of expansion and success? For Spencer's advice, listen on....

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[ Fri, 22 Feb 2008 09:00:00 GMT ]

Spencer Gallagher: Building a top agency.

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[ Fri, 22 Feb 2008 09:00:00 GMT ]

Dan McGuire: I Tripled the Ratecard.

Mike's guest in this show is Dan McGuire, whose service has revolutionised the recruitment industry and won him the Young Entrepreneur of the Year award. It's richly deserved- 27-year-old Dan has never stopped doing deals; and his company, Broadbean, has always punched above its weight. To find out how he did it, and some priceless advice on business strategy, listen on....

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[ Fri, 15 Feb 2008 09:00:00 GMT ]

Dragon's Den and Rachel Lowe: Revisited.

In this show, Mike meets Rachel Lowe. Rachel was juggling the demands of being a young mother to two children with a low-paid job as a cab driver when she had the idea for her Destinations board game. She entered the Enterprise Challenge- and won, giving her the money to produce a prototype for the Destinations game. Then it was off to the Dragon’s Den, where she was mercilessly savaged on TV. Undeterred, she did market Destinations- which became the best-selling board game in Hamleys Toy Shop...

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[ Fri, 08 Feb 2008 09:00:00 GMT ]

Kelvin McKenzie: The full blaze of the Sun.

This programme is the first of two shows with Kelvin MacKenzie, ex-editor of the Sun, ex-MD of BSkyB, and bete noir of the right wing. We’ll find out what it’s like to run a national newspaper - and working with that titan of the media: Rupert Murdoch. As you’d expect from Kelvin, this is a forthright and robust interview, so for an invigorating insight into the media, listen on. ...

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[ Fri, 01 Feb 2008 09:00:00 GMT ]

Dave Rogers: The Real Deal.

In this show, Mike catches up with deal making specialist Dave Rogers. Canadian-born Dave has managed multi-million pound portfolios, and is a whirlwind business coach- particularly on making deals and communicating effectively: that’s why his book is called “Awesome Coaching”. As you can imagine, Dave is a pretty good communicator himself, so to find out how you can do better deals, sit back and enjoy......

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[ Fri, 25 Jan 2008 09:00:00 GMT ]

Judy Naake: The Queen of Self-Tan!

Mike’s guest in this show is Judy Naake. Judy is the ultimate saleswoman, and has earned her living pounding the streets, first as a cigarette-selling glamour-girl, and then building up her own business selling self-tanning products. Hard graft and a dedication to customer service mean Judy is now the tanning queen, counting Posh Spice and Cat Deeley among her many celebrity clients. Listen on to find out how she's done it....

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[ Fri, 18 Jan 2008 09:00:00 GMT ]

Paul Dunn: The Wizard of Wow.

Paul is called “the Wizard of Wow”, but that’s not just self-marketing-speak: he’s built up two 20-million-dollar companies and remains passionate about customer service. This interview is chock-full of examples of companies who’ve got it right- and others who’ve got it wrong. If you want your customers to say “so what”, switch off now. If you want more “wow”, listen on....

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[ Fri, 11 Jan 2008 09:00:00 GMT ]

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