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Digital Podcast

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Category: Technology / Podcasting
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Ning Launches Virtual Goods – #DH09
At Digital Hollywood, I caught up with Julie Supan, VP of Marketing for Ning. Ning, a site that lets you set up your own custom social network, has just announced the launch of a virtual gifts platform that allows users to buy and sell virtual goods using Ning's virtual currency. I thought it was an exciting announcement as I have written a lot about how to make social networking profitable by turning communities into economies. ...

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[ Fri, 23 Oct 2009 02:46:11 +0000 ]


Ning Launches Virtual Goods - #DH09
At Digital Hollywood, I caught up with Julie Supan, VP of Marketing for Ning. Ning, a site that lets you set up your own custom social network, has just announced the launch of a virtual gifts platform that allows users to buy and sell virtual goods using Ning's virtual currency. I thought it was an exciting announcement as I have written a lot about how to make social networking profitable by turning communities into economies. ...

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[ Fri, 23 Oct 2009 02:46:11 +0000 ]


Podcasts Everywhere – #bwe09
At BlogWorld Expo, Leo Laporte announced in his keynote some exciting news. You can now get his podcasts on your TV using a Roku box, all thanks to a new service from Mediafly which aims to put podcasts onto every device you have. No more subscribing in iTunes messiness, just find the show and press the play button. Brent Mitchell, MediaFly's Chief Technology Officer, explains how the system works in this video interview from BlogWorld Expo....

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[ Fri, 23 Oct 2009 00:36:45 +0000 ]


Podcasts Everywhere - #bwe09
At BlogWorld Expo, Leo Laporte announced in his keynote some exciting news. You can now get his podcasts on your TV using a Roku box, all thanks to a new service from Mediafly which aims to put podcasts onto every device you have. No more subscribing in iTunes messiness, just find the show and press the play button. Brent Mitchell, MediaFly's Chief Technology Officer, explains how the system works in this video interview from BlogWorld Expo....

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[ Fri, 23 Oct 2009 00:36:45 +0000 ]


The US Army Gets Social - #BWE09
One of the more interesting booths on the BlogWorld show floor was the US Army booth. You might be asking what's the Army doing at a blog conference. Well, the US Army seems to get it. They need young men and women to join them and help protect our country, and they know that these young people are spending their time on the social web. So how is the US Army dealing with the messy, distributed, un-controllable social web? ...

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[ Tue, 20 Oct 2009 20:34:14 +0000 ]


The US Army Gets Social – #BWE09
One of the more interesting booths on the BlogWorld show floor was the US Army booth. You might be asking what's the Army doing at a blog conference. Well, the US Army seems to get it. They need young men and women to join them and help protect our country, and they know that these young people are spending their time on the social web. So how is the US Army dealing with the messy, distributed, un-controllable social web? ...

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[ Tue, 20 Oct 2009 20:34:14 +0000 ]


The $816 CPM Story – #BWE09
At the BlogWorld Expo, Jason Van Orden talked about achieving an effective $816 CPM for his downloads, as compared to the average podcaster getting $15-40 CPM. He got my attention. Here's the quick video version of how he did it. The longer post summarizes the rest of his presentation about how to grow your audience on the web. He has some excellent advice, which may be one of the reasons he has been able to realize such a return on his efforts....

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[ Mon, 19 Oct 2009 12:49:38 +0000 ]


The $816 CPM Story - #BWE09
At the BlogWorld Expo, Jason Van Orden talked about achieving an effective $816 CPM for his downloads, as compared to the average podcaster getting $15-40 CPM. He got my attention. Here's the quick video version of how he did it. The longer post summarizes the rest of his presentation about how to grow your audience on the web. He has some excellent advice, which may be one of the reasons he has been able to realize such a return on his efforts....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Mon, 19 Oct 2009 12:49:38 +0000 ]


Top 4 Takeaways from Blogworld Expo – #BWE09
The last two days, I attended BlogWorld Expo, held in Las Vegas. The show covered a wide range of topics interesting to bloggers and podcasters, including topics for bloggers who want to turn their new media efforts into commercial successes, newbies wanting to get started and companies trying to develop strategies and processes for working with social media. I focused my time on the tracks relating to turning your blog or podcast into a commercial success. From those tracks, I came away with...

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[ Mon, 19 Oct 2009 11:11:39 +0000 ]


Top 4 Takeaways from Blogworld Expo - #BWE09
The last two days, I attended BlogWorld Expo, held in Las Vegas. The show covered a wide range of topics interesting to bloggers and podcasters, including topics for bloggers who want to turn their new media efforts into commercial successes, newbies wanting to get started and companies trying to develop strategies and processes for working with social media. I focused my time on the tracks relating to turning your blog or podcast into a commercial success. From those tracks, I came away with...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Mon, 19 Oct 2009 11:11:39 +0000 ]


Want to Be a Talk Show Host?
I have just had the privilege of getting a copy of Talk Show Tips which provides 72 Secrets to being a great talk show host. The author is Susan Bratton, host of the #1 social media podcast Dishymix and CEO of Personal Life Media. Susan produces 40 different podcasts from TheDivaCast to Buddhist Geeks to Inside Out Weight Loss, so she knows a lot about hosting talk shows. Susan has launched Talk Show Tips: 72 Secret 'Master Host' Techniques as a training system for anyone who hosts a podcast, v...

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[ Thu, 17 Sep 2009 19:04:51 +0000 ]


Want to Be a Talk Show Host?
I have just had the privilege of getting a copy of Talk Show Tips which provides 72 Secrets to being a great talk show host. The author is Susan Bratton, host of the #1 social media podcast Dishymix and CEO of Personal Life Media. Susan produces 40 different podcasts from TheDivaCast to Buddhist Geeks to Inside Out Weight Loss, so she knows a lot about hosting talk shows. Susan has launched Talk Show Tips: 72 Secret 'Master Host' Techniques as a training system for anyone who hosts a podcast, v...

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[ Thu, 17 Sep 2009 19:04:51 +0000 ]


7 Steps for Surviving The Bankruptcy of the Impression Economy
This week another newspaper group filed for bankruptcy. Freedom Communications, which runs the Orange County Register and a collection of 100 more newspapers across the country, joined Tribune Co. (operators of the other big local paper - The LA Times) and 4 other newspapers in bankruptcy court. The problem is declining advertising revenue. The auto industry, one of the biggest buyers of newspaper ads, is in the tank. Craigslist et al have devastated the classified monopolies that provided ...

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[ Thu, 10 Sep 2009 18:24:48 +0000 ]


7 Steps for Surviving The Bankruptcy of the Impression Economy
This week another newspaper group filed for bankruptcy. Freedom Communications, which runs the Orange County Register and a collection of 100 more newspapers across the country, joined Tribune Co. (operators of the other big local paper - The LA Times) and 4 other newspapers in bankruptcy court. The problem is declining advertising revenue. The auto industry, one of the biggest buyers of newspaper ads, is in the tank. Craigslist et al have devastated the classified monopolies that provided ...

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[ Thu, 10 Sep 2009 18:24:48 +0000 ]


Monetizing Joy
Jill Peterson and Kevin Heinz's JK Wedding Entrance Dance video on Youtube has met with extraordinary viral success. As I write this, the video has been viewed 17.3 million times. It is a joy to watch and I'm sure it was a joyous day as well. Jill and Kevin have added links to the video and to the video download page to support the Sheila Wellstone Institute, which is dedicated to ensuring that ending violence against women and children is a national priority. I hope the 17+ million viewers ...

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[ Thu, 06 Aug 2009 22:26:18 +0000 ]


Monetizing Joy
Jill Peterson and Kevin Heinz's JK Wedding Entrance Dance video on Youtube has met with extraordinary viral success. As I write this, the video has been viewed 17.3 million times. It is a joy to watch and I'm sure it was a joyous day as well. Jill and Kevin have added links to the video and to the video download page to support the Sheila Wellstone Institute, which is dedicated to ensuring that ending violence against women and children is a national priority. I hope the 17+ million viewers ...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 06 Aug 2009 22:26:18 +0000 ]


Ten Takeaways from LA Games Conference
The LA Games Conference, held in Hollywood, was a great event. I had 10 key takeaways from the show. If you want to learn more, click through to see the video. The strong financial performance of the game industry continues despite the bad economy The rise of free to play - see FreeRealms.com as an example The power of virtual currency, goods, commerce to monetize play and turn communities into economies (Got to wonder when will Facebook and Myspace figure this out?) Apple doubled the m...

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[ Fri, 15 May 2009 23:02:00 +0000 ]


Ten Takeaways from LA Games Conference
The LA Games Conference, held in Hollywood, was a great event. I had 10 key takeaways from the show. If you want to learn more, click through to see the video. The strong financial performance of the game industry continues despite the bad economy The rise of free to play - see FreeRealms.com as an example The power of virtual currency, goods, commerce to monetize play and turn communities into economies (Got to wonder when will Facebook and Myspace figure this out?) Apple doubled the m...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Fri, 15 May 2009 23:02:00 +0000 ]


Ashton Kutcher Vs. CNN – The Twitter Competition
Ashton Kutcher and CNN seem to be in a race to 1,000,000 Twitter followers. Ashton brings everyone up to date with this video from his car via Qik. Some memorable quotes from Ashton: I found it astonishing that one person can have as big a voice as an entire media company on Twitter....

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[ Tue, 14 Apr 2009 19:32:58 +0000 ]


Ashton Kutcher Vs. CNN - The Twitter Competition
Ashton Kutcher and CNN seem to be in a race to 1,000,000 Twitter followers. Ashton brings everyone up to date with this video from his car via Qik. Some memorable quotes from Ashton: I found it astonishing that one person can have as big a voice as an entire media company on Twitter....

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Tue, 14 Apr 2009 19:32:58 +0000 ]


Is There a Future For TV?
In the first session at the Future of Television Conference, held at the Roosevelt Hotel in Hollywood, California, was full of stats and data from analysts at SmithGeiger, Parks Associates and Magid Associates. The bottom line - the internet has caught up with TV for entertainment use. TV viewing is down by about 2 hours from last year, with most of the increase being in watching online video....

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[ Tue, 24 Mar 2009 21:49:25 +0000 ]


Digital Podcast 57: Gather’s CEO Tom Gerace
At the recent Digital Hollywood conference, I met with Tom Gerace, CEO of Gather.com. Gather is a social network focused on the over 30 crowd and with a tagline of "The Best Conversation Online". The social network is oriented by topics such a politics, music, cooking and movies with strong incentives for users to create posts on these topics. The site gives people on the network "Gather Points" for participating. These points can be cashed in for gift cards at Starbucks, Target and Amazon. ...

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[ Thu, 20 Nov 2008 05:38:21 +0000 ]


Digital Podcast 57: Gather’s CEO Tom Gerace
At the recent Digital Hollywood conference, I met with Tom Gerace, CEO of Gather.com. Gather is a social network focused on the over 30 crowd and with a tagline of "The Best Conversation Online". The social network is oriented by topics such a politics, music, cooking and movies with strong incentives for users to create posts on these topics. The site gives people on the network "Gather Points" for participating. These points can be cashed in for gift cards at Starbucks, Target and Amazon. ...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 20 Nov 2008 05:38:21 +0000 ]


Can Social Media Make The World A Better Place?
Today, I received a email from someone I've never met who is involved with involved with International Medical Corp that asked me to post about their project at the American Express Members Project. I was impressed by their use of social media. It's good to see social media doing some good things for the world. She sent me a link to their social media news release that was chock full of ways to learn about the project. In short the project goal is saving the lives of malnourished children. ...

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[ Tue, 07 Oct 2008 22:12:52 +0000 ]


Can Social Media Make The World A Better Place?
Today, I received a email from someone I've never met who is involved with involved with International Medical Corp that asked me to post about their project at the American Express Members Project. I was impressed by their use of social media. It's good to see social media doing some good things for the world. She sent me a link to their social media news release that was chock full of ways to learn about the project. In short the project goal is saving the lives of malnourished children. ...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Tue, 07 Oct 2008 22:12:52 +0000 ]


Digital Podcast 56: USA Today’s Podcasts Are a Mess
USA Today is the largest newspaper by circulation, so I decided that they would be a great starting point for our review and benchmarking of how well print publishers are approaching downloadable media as a business. USA Today is not yet treating downloadable media as a business opportunity. Downloadable content is not presented well and seems to be left to some enterprising reporters who are experimenting with using downloadable media. The individual efforts seem to range from quite enterpri...

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[ Tue, 23 Sep 2008 16:43:25 +0000 ]


Digital Podcast 55: USA Today’s Celeb Watch Review
In this episode of Digital Podcast, I review USA Today's Celeb watch to see how well they embrace best practices. I liked USAToday.com's presentation of Celeb Watch the best. It is the one micro-site that is well done. There is significant room for improving off a good start, particularly in the areas of audience interaction and technical issues like feed and tag quality....

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[ Tue, 23 Sep 2008 02:31:55 +0000 ]


Digital Podcast 54:USA Today’s Talking Tech Review
While I liked the Talking Tech show’s content and production quality, the presentation of the show on the website and feeds needs a lot of improvement. The presentation of Talking Tech is disappointing when compared to Celeb Watch. The page has a picture of the show’s hosts, a short blurb about the show and short bios for the hosts....

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[ Tue, 23 Sep 2008 02:28:38 +0000 ]


Digital Podcast 53: USA Today’s PopCandy Podcast Review
In this episode of Digital Podcast, I review Pop Candy, an audio podcast from USA Today. PopCandy is a blog about popular culture that also publishes an audio podcast. The podcast focuses on music and interviews and the podcasts are intermingled with blog posts. I liked the content that was produced as a supplement to the blog. However, there is lots of room for improvement in many aspects of the overall user experience and presentation of the PopCandy podcast....

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[ Tue, 23 Sep 2008 02:17:06 +0000 ]


Downloadable Media Widgets - A New Tool for Advertisers and Podcasters
I spoke with Susan Bratton, CEO of Personal Life Media, the other day and Susan told me about an exciting new widget that they are launching. Normally, I wouldn't pay much attention to a new widget, but this one seems really interesting because it introduces a new distribution mechanism for downloadable media that has the potential to make downloadable media much more attractive to advertisers. And Susan's making the widget available to other podcasters who want to do the same thing....

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[ Thu, 14 Aug 2008 06:01:02 +0000 ]

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