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Marketing Minute

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Language: English
Category: Society and Culture / Blogs and Commentary
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Provident Partners' Marketing Minute podcast provides commentary on marketing trends and tactics. Marketing Minute offers information and insight to bring success to organizations of all shapes and sizes.

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Is This Social Media or Word of Mouth?

I’m not sure how to categorize this video example as social media or word of mouth, help. Find more videos like this on Provident Partners Social Sandbox...

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[ Sun, 25 Oct 2009 07:49:39 PDT ]

Is This Social Media or Word of Mouth?

I’m not sure how to categorize this video example as social media or word of mouth, help. Find more videos like this on Provident Partners Social Sandbox...

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[ Sun, 25 Oct 2009 07:49:39 PDT ]

Swedish Covenant Chicago – A Thoughtful Social Media Approach

Time 23:38 This Marketing Edge podcast focuses on health care and includes an interview with Leigh Ginther director of marketing and public relations of Swedish Covenant hospital in Chicago. Ginther describes the logic, strategy and resources they used to create Swedish Covenant social media programs. Ginther also discusses how they identified resources of physicians to [...]...

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[ Fri, 16 Oct 2009 22:35:11 PDT ]

Two New Perspectives for Business

Time 29:43 A couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. 1) Coopetition to Community Coopetition is the word coined for companies that decide to share expenses for in which areas they do not have competitive advantages [...]...

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[ Sun, 11 Oct 2009 20:28:23 PDT ]

Companies, Do You Want Continuing Revenues? Help a Customer Out

Time 29:58 In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not. Trust among individuals [...]...

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[ Thu, 24 Sep 2009 13:51:43 PDT ]

The Mayor of Twitterville Talking Change

Time 24:46 Social media can bring people together, case in point, Albert Maruggi and Shel Israel. Two guys with little in common on the political spectrum, yet politics is something they exchanged online at first. They would have little chance to break bread except for their new found common ground called social media. [...]...

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[ Wed, 02 Sep 2009 12:08:55 PDT ]

How Smart is Your Phone and Your Favorite Podcast?

Time 21:22 Here is some simple math It is estimated that nearly 22 million Internet users will listen to podcasts this year according to eMarketer. Another survey by PriceGrabber.com made the correlation of more than 50% of consumers that purchase from their site listened to podcasts. OK, that one to me might [...]...

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[ Tue, 25 Aug 2009 20:30:09 PDT ]

4 Ways A Company Trusts Social Media

Time 16:22 Chris Brogan and Julien Smith have this thing about trust. Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. After all, all this access to information and opinions makes the world a very uncertain place, and the [...]...

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[ Thu, 20 Aug 2009 22:42:38 PDT ]

Trust Has Value

Time 22:33 Trust is not a new thing in marketing and communications. The most trusted name in news, is the most hackneyed phrase on TV. I believe trusted means you transfer your brain space for figuring stuff out to others, you transfer your emotional defense mechanisms to another entity. Like, I trust this [...]...

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[ Tue, 18 Aug 2009 08:50:57 PDT ]

Kodak Gets The Picture – Jeffrey Hayzlett & The 4Es of Social Media

Time 9:30 Taking pictures on film has sure changed. Good thing Kodak is in the capturing memories and sharing in them business. You would be hard pressed to find an industry that has been impacted more than photography business. This disruption would set the average marketer on their heals. Not Jeffery Hayzlett, CMO [...]...

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[ Wed, 05 Aug 2009 10:40:41 PDT ]

Crowd Sourcing Cars, Ford Breaking the Mold

Time 11:30 Let them built it and they will come is an appropriate phrase for the Ford Fiesta Movement - This will go down as a text book study of incorporating real time information about a new product into that product’s final production, and social media as a communications ecosystem for the product. Scott Monty, [...]...

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[ Thu, 16 Jul 2009 07:10:26 PDT ]

Can The Social Web Help Change Governments and Perceptions?

Last month there was much made about social media’s impact on the coverage of protests in Iran. At the 140 Conference Robert Scoble moderated a panel of journalists and producers that discussed the impact of Twitter on mainstream news media, specifically using the Iran election to illustrate the power of essentially the people. You [...]...

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[ Fri, 03 Jul 2009 09:52:49 PDT ]

Is There Money in Communities? Interest = Success

Time 30:49 There are only a few ways humans show they value something… give their time or give their money. Another, for argument’s sake, is to lend their name, but that isn’t a good example for this post so I’ll leave it as a side note. This podcast with Bryan Person of Live World is about [...]...

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[ Tue, 30 Jun 2009 09:38:13 PDT ]

What’s your ecosystem?

Time 13:19 We all have them on line, those places and groups we like to exchange ideas with. Whether you call them tweets, updates, photostreams or posterouses, (I made that last one up as a new user of Posterous thanks to a suggestion from Marketing Edge guest Steve Rubel.) the social web is state of being, [...]...

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[ Thu, 25 Jun 2009 11:23:09 PDT ]

Social Media: Catalyst for Health Care Reform or Divisive Echo Chamber?

Time 29:33 An Open Letter to President Obama, Mr. President, allow me to introduce you to Mr. Paul Levy, CEO of Beth Israel Deaconess Medical Center. Given your comments about health care reform in your weekly radio address yesterday, I thought you would enjoy Mr. Levy’s perspective on building a culture of improvement in health [...]...

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[ Mon, 08 Jun 2009 08:45:50 PDT ]

Twitter is About Now and More at the 140 Conference

Time 17:01 Jeff Pulver is a visionary and social web broker of ideas and people. Pulver saw the potential of VOIP as a game changer for telephony. He regularly addresses thought provoking topics where technology is impacting various forms of society. Now Pulver is actually bringing more than 140 [...]...

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[ Sun, 31 May 2009 16:08:29 PDT ]

Using Experts to Get Better Media Coverage

Time 15:00 Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. Bankrate is a media content platform that raises revenue through advertising. The number of [...]...

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[ Fri, 29 May 2009 12:39:45 PDT ]

5 Steps to Expert with Paul Schempp – Part 2

Time 26:11 I have featured this book 5 Steps to Expert on the Marketing Edge podcast because I believe developing experts within a company is essential to producing quality PR, media, and marketing information that can have a multiplier effect in social media. In this concluding podcast in the series Dr. Paul Schempp talks [...]...

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[ Tue, 26 May 2009 07:29:03 PDT ]

Embarq –ing on Social Media at a Fortune 500 Company

Time 8:38 Embarq, a Fortune 500 telecommunications company, had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. They used a creative YouTube approach combined with other integrated marketing for the high-speed conversion, and embarked on [...]...

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[ Sat, 23 May 2009 09:19:34 PDT ]

5 Steps to Expert with Paul Schempp Part 1

Time 21;27 As more of the practice of PR becomes exposed to all of the public, and not just the segmented silos of the past, it is important for corporate PR and marketing practitioners to change their perspective as well. A company that views how it makes news, not just by what it [...]...

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[ Sat, 16 May 2009 20:40:23 PDT ]

Make Crisis Communications Routine – Then It’s Not a Crisis

Time 10:57 This podcast is part of my conference circuit of “Soundbites From The Road.” It was a conversation I had with Shel Holtz about crisis communications while we attended the Society for New Communications Research New Comm Forum in April. In the age of real-time news cycles, and where [...]...

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[ Thu, 14 May 2009 21:33:30 PDT ]

Patient Blogging A Big Help When Done in Context

A large thank you to my guests, Dr. Jeffery Segal of Medical Justice and Amy Tenderich of Diabetes Mine, for their appearance on Social Media Throwdown – Should Patients Blog About Their Doctors. To listen to the program click the play arrow on the player above. I also thank all those that tweeted [...]...

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[ Sat, 09 May 2009 11:29:52 PDT ]

ROI of Anything - Good Discipline, Bad Crutch

Time 5:17 The next three posts are conversations I had while attending the NewComm Forum of the Society for New Communications Research and the In-Bound Marketing Summit last week in San Francisco. Return on Investment is a topic that gets tons of coverage, plenty of players (Radian6, Techrigy, Buzzlogic) and plenty [...]...

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[ Sat, 02 May 2009 15:31:39 PDT ]

A New Form of Corporate PR, The Embedded Journalist

Time 23:45 Golf is like social media, when you play with good players your game gets better. In reading and conversing with colleagues like David Meerman Scott, (World Wide Rave) Geoff Livingston, (Now is Gone) and Brian Solis (Putting the Public Back in Public Relations) you are bound to come up with [...]...

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[ Fri, 24 Apr 2009 06:40:51 PDT ]

Progress, Obstacles and Solutions at Business Smart Tools

Time 15:21 Social media is at a defining moment, a point where there are ample technologies to effectively participate in the medium, but also significant issues being debated within organizations about using the medium. The Business Smart Tools conference on May 5 in Stamford, CT will feature discussions about both the use of the [...]...

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[ Wed, 08 Apr 2009 11:45:11 PDT ]

A Good Samaritan for Healthcare and Social Media

Time 30:08 The world is full of good Samaritans who give of themselves for others. Let’s focus on two, Ed Bennett of the Maryland University Medical Center and David Ekrem, Manager, Web Development at the Mass General Hospital for Children. They compiled a list of hospitals using social media, specifically at least one of four [...]...

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[ Wed, 01 Apr 2009 20:45:18 PDT ]

Conference Season is the Time for Questions

Time 25:45 With the last couple of blog posts about South by Southwest I’m getting anxious for conference season. You know it falls in line for the most part with the baseball season. I thought I’d highlight a few events that I’m participating in and the major questions that may be answered by attending. [...]...

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[ Tue, 17 Mar 2009 10:06:51 PDT ]

Jason Falls from SXSW – Think Visually

Time 17:22 This podcast with the Social Media Explorer Jason Falls who is at South by Southwest highlights whether there is a new next big thing or not. Since SXSW is a place to unveil new technologies is there the next Twitter that will capture the fascination of early adopters. For Jason, his [...]...

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[ Sun, 15 Mar 2009 09:46:52 PDT ]

Music, Meets, Technology, Meets Listeners

Time 12:32 South by Southwest is the meeting of music, film, and interactive technologies. This makes it the perfect venue for Phil Wilson of Local Tone Radio in Minneapolis. The concept of Local Tone Radio is to feature local bands, allow website listeners to vote on the ones they like and essentially give greater [...]...

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[ Sat, 14 Mar 2009 17:02:38 PDT ]

South by Southwest is a Big Deal

The South by Southwest festival in Austin, TX which combines music, film, and Interactive media has become a major destination for trends and social interaction. Sure, it’s a social technology conference, but it’s a music festival and an arts venue. It’s the kind of event that represents more of what the future will [...]...

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[ Fri, 13 Mar 2009 17:15:57 PDT ]

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