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Marketing Minute

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Provident Partners' Marketing Minute podcast provides commentary on marketing trends and tactics. Marketing Minute offers information and insight to bring success to organizations of all shapes and sizes.

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Can The Social Web Help Change Governments and Perceptions?

Last month there was much made about social media’s impact on the coverage of protests in Iran. At the 140 Conference Robert Scoble moderated a panel of journalists and producers that discussed the impact of Twitter on mainstream news media, specifically using the Iran election to illustrate the power of essentially the people. You [...]...

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[ Fri, 03 Jul 2009 09:52:49 PDT ]

Is There Money in Communities? Interest = Success

Time 30:49 There are only a few ways humans show they value something… give their time or give their money. Another, for argument’s sake, is to lend their name, but that isn’t a good example for this post so I’ll leave it as a side note. This podcast with Bryan Person of Live World is about [...]...

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[ Tue, 30 Jun 2009 09:38:13 PDT ]

What’s your ecosystem?

Time 13:19 We all have them on line, those places and groups we like to exchange ideas with. Whether you call them tweets, updates, photostreams or posterouses, (I made that last one up as a new user of Posterous thanks to a suggestion from Marketing Edge guest Steve Rubel.) the social web is state of being, [...]...

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[ Thu, 25 Jun 2009 11:23:09 PDT ]

Social Media: Catalyst for Health Care Reform or Divisive Echo Chamber?

Time 29:33 An Open Letter to President Obama, Mr. President, allow me to introduce you to Mr. Paul Levy, CEO of Beth Israel Deaconess Medical Center. Given your comments about health care reform in your weekly radio address yesterday, I thought you would enjoy Mr. Levy’s perspective on building a culture of improvement in health [...]...

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[ Mon, 08 Jun 2009 08:45:50 PDT ]

Twitter is About Now and More at the 140 Conference

Time 17:01 Jeff Pulver is a visionary and social web broker of ideas and people. Pulver saw the potential of VOIP as a game changer for telephony. He regularly addresses thought provoking topics where technology is impacting various forms of society. Now Pulver is actually bringing more than 140 [...]...

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[ Sun, 31 May 2009 16:08:29 PDT ]

Using Experts to Get Better Media Coverage

Time 15:00 Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. Bankrate is a media content platform that raises revenue through advertising. The number of [...]...

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[ Fri, 29 May 2009 12:39:45 PDT ]

5 Steps to Expert with Paul Schempp – Part 2

Time 26:11 I have featured this book 5 Steps to Expert on the Marketing Edge podcast because I believe developing experts within a company is essential to producing quality PR, media, and marketing information that can have a multiplier effect in social media. In this concluding podcast in the series Dr. Paul Schempp talks [...]...

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[ Tue, 26 May 2009 07:29:03 PDT ]

Embarq –ing on Social Media at a Fortune 500 Company

Time 8:38 Embarq, a Fortune 500 telecommunications company, had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. They used a creative YouTube approach combined with other integrated marketing for the high-speed conversion, and embarked on [...]...

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[ Sat, 23 May 2009 09:19:34 PDT ]

5 Steps to Expert with Paul Schempp Part 1

Time 21;27 As more of the practice of PR becomes exposed to all of the public, and not just the segmented silos of the past, it is important for corporate PR and marketing practitioners to change their perspective as well. A company that views how it makes news, not just by what it [...]...

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[ Sat, 16 May 2009 20:40:23 PDT ]

Make Crisis Communications Routine – Then It’s Not a Crisis

Time 10:57 This podcast is part of my conference circuit of “Soundbites From The Road.” It was a conversation I had with Shel Holtz about crisis communications while we attended the Society for New Communications Research New Comm Forum in April. In the age of real-time news cycles, and where [...]...

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[ Thu, 14 May 2009 21:33:30 PDT ]

Patient Blogging A Big Help When Done in Context

A large thank you to my guests, Dr. Jeffery Segal of Medical Justice and Amy Tenderich of Diabetes Mine, for their appearance on Social Media Throwdown – Should Patients Blog About Their Doctors. To listen to the program click the play arrow on the player above. I also thank all those that tweeted [...]...

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[ Sat, 09 May 2009 11:29:52 PDT ]

ROI of Anything - Good Discipline, Bad Crutch

Time 5:17 The next three posts are conversations I had while attending the NewComm Forum of the Society for New Communications Research and the In-Bound Marketing Summit last week in San Francisco. Return on Investment is a topic that gets tons of coverage, plenty of players (Radian6, Techrigy, Buzzlogic) and plenty [...]...

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[ Sat, 02 May 2009 15:31:39 PDT ]

A New Form of Corporate PR, The Embedded Journalist

Time 23:45 Golf is like social media, when you play with good players your game gets better. In reading and conversing with colleagues like David Meerman Scott, (World Wide Rave) Geoff Livingston, (Now is Gone) and Brian Solis (Putting the Public Back in Public Relations) you are bound to come up with [...]...

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[ Fri, 24 Apr 2009 06:40:51 PDT ]

Progress, Obstacles and Solutions at Business Smart Tools

Time 15:21 Social media is at a defining moment, a point where there are ample technologies to effectively participate in the medium, but also significant issues being debated within organizations about using the medium. The Business Smart Tools conference on May 5 in Stamford, CT will feature discussions about both the use of the [...]...

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[ Wed, 08 Apr 2009 11:45:11 PDT ]

A Good Samaritan for Healthcare and Social Media

Time 30:08 The world is full of good Samaritans who give of themselves for others. Let’s focus on two, Ed Bennett of the Maryland University Medical Center and David Ekrem, Manager, Web Development at the Mass General Hospital for Children. They compiled a list of hospitals using social media, specifically at least one of four [...]...

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[ Wed, 01 Apr 2009 20:45:18 PDT ]

Conference Season is the Time for Questions

Time 25:45 With the last couple of blog posts about South by Southwest I’m getting anxious for conference season. You know it falls in line for the most part with the baseball season. I thought I’d highlight a few events that I’m participating in and the major questions that may be answered by attending. [...]...

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[ Tue, 17 Mar 2009 10:06:51 PDT ]

Jason Falls from SXSW – Think Visually

Time 17:22 This podcast with the Social Media Explorer Jason Falls who is at South by Southwest highlights whether there is a new next big thing or not. Since SXSW is a place to unveil new technologies is there the next Twitter that will capture the fascination of early adopters. For Jason, his [...]...

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[ Sun, 15 Mar 2009 09:46:52 PDT ]

Music, Meets, Technology, Meets Listeners

Time 12:32 South by Southwest is the meeting of music, film, and interactive technologies. This makes it the perfect venue for Phil Wilson of Local Tone Radio in Minneapolis. The concept of Local Tone Radio is to feature local bands, allow website listeners to vote on the ones they like and essentially give greater [...]...

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[ Sat, 14 Mar 2009 17:02:38 PDT ]

South by Southwest is a Big Deal

The South by Southwest festival in Austin, TX which combines music, film, and Interactive media has become a major destination for trends and social interaction. Sure, it’s a social technology conference, but it’s a music festival and an arts venue. It’s the kind of event that represents more of what the future will [...]...

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[ Fri, 13 Mar 2009 17:15:57 PDT ]

Measuring Messages As You Build Relationships

Time 25:48 When people ask me what is the ROI on a social media relationship I often think of my wife. Let’s see we are married 22 years, have 5 kids that have yet to complete college, braces, went through 2 Suburbans vehicles for the last 10 years, I mean there are not many cars [...]...

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[ Wed, 11 Mar 2009 04:47:48 PDT ]

How to Help a Reporter Out? Read, Connect, Follow

Time 16:48 Public relations is changing before your eyes, don’t believe me, visit Help a Reporter Out a website where reporters post their inquiries for experts, guests, and story angles. Then, the site’s founder Peter Shankman emails those inquiries out morning, noon, and night. No, I’m not kidding, three times a day. In [...]...

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[ Thu, 19 Feb 2009 10:38:18 PST ]

A Buddhist Marketer – Really, Come On

Time 22:32 True story, I get a pitch about a marketer who is getting ready to leave the hustle of the rat race to go on a Buddhist retreat next year. I’ve got to tell you that I was a bit skeptical, I think the two disciplines, marketing and Buddhism are about a contrary as you [...]...

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[ Tue, 03 Feb 2009 22:21:59 PST ]

Brand Buy-In Matters, No Matter What Size Company

Time 21:52 I’ve always found it interesting that many company CEOs view marketing as an after thought. Their concept of brand begins with a logo rather than a culture. Some may believe that brand is only for large companies that have time and money for a brand strategy and its execution. I take [...]...

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[ Mon, 02 Feb 2009 13:59:41 PST ]

Doctors’ Grades Help Patients Decide on Healthcare

Time 20:53 As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery. This dynamic taking place in healthcare is causing greater competition among providers, and more healthcare marketers to look for ways to tell their story. Healthgrades dot [...]...

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[ Thu, 08 Jan 2009 15:52:33 PST ]

The Single Best PR Advice for 2009 – Think Like a News Organization

Time 27:53 The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of [...]...

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[ Fri, 02 Jan 2009 14:07:45 PST ]

Best PR and SEO Tactics

Time 28:49 What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure [...]...

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[ Mon, 29 Dec 2008 21:17:50 PST ]

Marketing - It’s Not Who You Know It’s Who Knows You

Time 16:43 About 15 years ago at Atlanta’s Fulton County Stadium, I saw a guy wearing a T-shirt with the following slogan – It’s Not Who You Know, It’s Who Knows You – Right there and then I thought “That’s it, that’s marketing.” All the other words on this blog help address that single slogan. Chuck Hester, [...]...

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[ Fri, 26 Dec 2008 16:32:32 PST ]

Five Ways PR Will Adapt to the Next Generation Newsroom

Time 30:05 What would a newsroom look like if you built it from scratch today? That was the question answered by a project sponsored by the Knight Foundation and conducted at the Chronicle, the student newspaper of Duke University. It was led by Chris O’Brien, who in addition to being project manager for the Next Generation [...]...

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[ Fri, 19 Dec 2008 15:40:50 PST ]

Word of Mouth Beats Out Comparison Shopping for Health Care

Time 28:43 Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) The concept that consumers would aggressively [...]...

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[ Sun, 07 Dec 2008 10:34:44 PST ]

Word of Mouth Beats Out Comparison Shopping for Health Care

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[ Sun, 07 Dec 2008 12:34:44 -0600 ]

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