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Trumix.com : Podcast : Society and Culture : Blogs and Commentary

Marketing Minute

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Language: English
Category: Society and Culture / Blogs and Commentary
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Provident Partners' Marketing Minute podcast provides commentary on marketing trends and tactics. Marketing Minute offers information and insight to bring success to organizations of all shapes and sizes.


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Doctors’ Grades Help Patients Decide on Healthcare
Time 20:53 As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery. This dynamic taking place in healthcare is causing greater competition among providers, and more healthcare marketers to look for ways to tell their story. Healthgrades dot [...]...

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[ Thu, 08 Jan 2009 15:52:33 PST ]


The Single Best PR Advice for 2009 – Think Like a News Organization
Time 27:53 The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of [...]...

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[ Fri, 02 Jan 2009 14:07:45 PST ]


Best PR and SEO Tactics
Time 28:49 What’s in a word? Plenty. Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure [...]...

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[ Mon, 29 Dec 2008 21:17:50 PST ]


Marketing - It’s Not Who You Know It’s Who Knows You
Time 16:43 About 15 years ago at Atlanta’s Fulton County Stadium, I saw a guy wearing a T-shirt with the following slogan – It’s Not Who You Know, It’s Who Knows You – Right there and then I thought “That’s it, that’s marketing.” All the other words on this blog help address that single slogan. Chuck Hester, [...]...

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[ Fri, 26 Dec 2008 16:32:32 PST ]


Five Ways PR Will Adapt to the Next Generation Newsroom
Time 30:05 What would a newsroom look like if you built it from scratch today? That was the question answered by a project sponsored by the Knight Foundation and conducted at the Chronicle, the student newspaper of Duke University. It was led by Chris O’Brien, who in addition to being project manager for the Next Generation [...]...

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[ Fri, 19 Dec 2008 15:40:50 PST ]


Word of Mouth Beats Out Comparison Shopping for Health Care
Time 28:43 Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) The concept that consumers would aggressively [...]...

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[ Sun, 07 Dec 2008 10:34:44 PST ]


Word of Mouth Beats Out Comparison Shopping for Health Care
Time 28:43 Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) The concept that consumers would aggressively [...]...

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[ Sun, 07 Dec 2008 12:34:44 -0600 ]


Santa Uses Giftag!
Time 43:24 Oh, God, now dont be getting all upset about me saying Santa uses Giftag. Can you prove Santa doesnt use Giftag? Exactly. So there. Giftag is the new gift-registry builder and community platform from Best Buys social media team. The best part about it is — get this — it is based [...]...

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[ Wed, 03 Dec 2008 14:20:13 -0600 ]


Santa Uses Giftag!
Time 43:24 Oh, God, now don’t be getting all upset about me saying Santa uses Giftag. Can you prove Santa doesn’t use Giftag? Exactly. So there. Giftag is the new gift-registry builder and community platform from Best Buy’s social media team. The best part about it is — get this — it is based [...]...

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[ Wed, 03 Dec 2008 12:20:13 PST ]


Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club
Time 23:42 It’s nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. It dawned on me while watching Jeff Pulver go through his networking techniques at a recent social media breakfast in Minneapolis. This conversation shows companies how [...]...

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[ Mon, 24 Nov 2008 05:30:10 PST ]


Dont Believe the Social Media Hype Its as Old as the Rotary Club
Time 23:42 Its nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. It dawned on me while watching Jeff Pulver go through his networking techniques at a recent social media breakfast in Minneapolis. This conversation shows companies how [...]...

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[ Mon, 24 Nov 2008 07:30:10 -0600 ]


“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?”
Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. He said it in a recent speech where he questioned whether marketers have a place in social media. He [...]...

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[ Wed, 19 Nov 2008 05:17:55 PST ]


What in heavens name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?
Apologies for the long headline, but that quote from Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co, will go down as one of the greatest business quotes of all time. He said it in a recent speech where he questioned whether marketers have a place in social media. He [...]...

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[ Wed, 19 Nov 2008 07:17:55 -0600 ]


Does Transparency Mean An Open Kimono?
Time 12:48 A misnomer of social media is how some interpret the definition of transparency of information. It doesn’t mean opening your kimono for all to see your company’s warts. (For some this can be an unpleasant experience both on the opening end and on the viewing end) Transparency does mean to give [...]...

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[ Mon, 17 Nov 2008 08:13:13 PST ]


Does Transparency Mean An Open Kimono?
Time 12:48 A misnomer of social media is how some interpret the definition of transparency of information. It doesnt mean opening your kimono for all to see your companys warts. (For some this can be an unpleasant experience both on the opening end and on the viewing end) Transparency does mean to give [...]...

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[ Mon, 17 Nov 2008 10:13:13 -0600 ]


Breaking Through Same Old Health Care Marketing
Time 17:44 Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners? In this podcast with Larissa Rodriguez, director of care delivery marketing for HealthPartners, we’ll uncover the story behind Petey and Pokey. First major criteria [...]...

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[ Mon, 03 Nov 2008 11:49:05 PST ]


Breaking Through Same Old Health Care Marketing
Time 17:44 Who knew that all we needed was a urine cup and syringe mascots with Facebook pages to get people to use the online services of HealthPartners? In this podcast with Larissa Rodriguez, director of care delivery marketing for HealthPartners, we’ll uncover the story behind Petey and Pokey. First major criteria [...]...

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[ Mon, 03 Nov 2008 13:49:05 -0600 ]


Retailers Taking to Facebook One Way or Another
Time 14:22 Slowly retailers are understanding that in a world of Free Speech and Equal Access (via the Internet), consumers and employees are talking about them. Many retailers are reluctant to jump into the social media world for an assortment of fears, some real, most perceived. Adam Cohen, author of the Thousand [...]...

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[ Thu, 30 Oct 2008 11:40:32 PDT ]


Retailers Taking to Facebook One Way or Another
Time 14:22 Slowly retailers are understanding that in a world of Free Speech and Equal Access (via the Internet), consumers and employees are talking about them. Many retailers are reluctant to jump into the social media world for an assortment of fears, some real, most perceived. Adam Cohen, author of the Thousand [...]...

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[ Thu, 30 Oct 2008 13:40:32 -0500 ]


The Tech Economy & Social Media
I enjoyed George Colony and Forrester’s exceptional work in research and analysis for more than a decade. Like Colony, I have lived through the 90s enterprise tech ascent and the ‘01 free fall. Recently Colony listed 5 reasons this tech recession will be different. Colony contends that technology will be down but [...]...

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[ Tue, 28 Oct 2008 11:34:59 PDT ]


The Tech Economy & Social Media
I enjoyed George Colony and Forresters exceptional work in research and analysis for more than a decade. Like Colony, I have lived through the 90s enterprise tech ascent and the 01 free fall. Recently Colony listed 5 reasons this tech recession will be different. Colony contends that technology will be down but [...]...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Tue, 28 Oct 2008 13:34:59 -0500 ]


Twitter Means Business and Then Some
Time 22:51 One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. I don’t want to say popularity, although it has 3.2 million users, because this word is less meaningful. Useful is how the author of a [...]...

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[ Fri, 17 Oct 2008 13:29:33 PDT ]


Twitter Means Business and Then Some
Time 22:51 One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. I dont want to say popularity, although it has 3.2 million users, because this word is less meaningful. Useful is how the author of a [...]...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Fri, 17 Oct 2008 15:29:33 -0500 ]


The New Newsroom – What’s in Your Company?
Time 9:14 Here’s a new way to look at your marketing department, as a newsroom. Why? Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to [...]...

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[ Mon, 13 Oct 2008 22:02:44 PDT ]


The New Newsroom Whats in Your Company?
Time 9:14 Heres a new way to look at your marketing department, as a newsroom. Why? Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to [...]...

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[ Tue, 14 Oct 2008 00:02:44 -0500 ]


Coca-Cola is Social by Nature, Big Brands and Social Media
Time 22:14 How do big corporate brands implement social media? One answer is, they dont, their customers do it for them. Thats one way, others include: Providing social tools Facebook applications or widgets Cause collaboration Supporting in dollars and actions a cause involving company and customers Being one of many in a non-branded social [...]...

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[ Thu, 09 Oct 2008 12:05:39 -0500 ]


Coca-Cola is Social by Nature, Big Brands and Social Media
Time 22:14 How do big corporate brands implement social media? One answer is, they don’t, their customers do it for them. That’s one way, others include: Providing social tools – Facebook applications or widgets Cause collaboration – Supporting in dollars and actions a cause involving company and customers Being one of many in a non-branded social [...]...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Thu, 09 Oct 2008 10:05:39 PDT ]


Ford Has Social Media Personality and its Scott Monty, Plus the Mustang
Time 19:32 Social media continues to work its way around the innovative companies in the Fortune 500. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. The [...]...

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[ Fri, 26 Sep 2008 16:11:54 PDT ]


Ford Has Social Media Personality and its Scott Monty, Plus the Mustang
Time 19:32 Social media continues to work its way around the innovative companies in the Fortune 500. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. The [...]...

MORE... | LISTEN | DOWNLOAD | MOBILE DEVICE

[ Fri, 26 Sep 2008 18:11:54 -0500 ]


The times are changing for journalism - MinnPost is out ahead
Time 28:03 My guest on this edition of the Marketing Edge and I were on a panel a while back discussing how journalism is changing. Joel Kramer has spent his career in journalism. He was the editor of the Minneapolis Star Tribune for the majority of the 1980s and served as president and publisher through much [...]...

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[ Fri, 19 Sep 2008 11:41:52 PDT ]

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