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Jaffe Juice

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Language: English
Category: Business / Management and Marketing
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Join the Political Conversation - part 4

Could this "ad" be titled, "silent but violent"? In a very interesting twist, KFC will reach out to the Presidential candidates on Monday night in Nashville (during Dancing with the Stars no less) with the following challenge: "if anyone mentions......

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[ Mon, 06 Oct 2008 11:37:39 -0500 ]



Honey-filled linkety-link

For sweet and scrumptious times ahead, a compendium of links that caught my eye, head and/or heart (but not necessarily in that order) Fellow crayonista, Greg Verdino, reflects on a piece by Max Kalehoff which underpin the strong organizational forces......

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[ Mon, 29 Sep 2008 10:19:00 -0500 ]



Jaffe Juice #114 - A special episode featuring my conversation with Comcastcare's Frank Eliason

The entire episode is dedicated to my conversation with Frank Eliason AKA Twitter's comcastcares (www.twitter.com/comcastcares). Audio comments to +1 206 203-3255. Customer service inquiries to: We_Can_Help@cable.comcast.com Direct download here iTunes subscription here This is the new customer service. Take note.......

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[ Sun, 28 Sep 2008 12:58:31 -0500 ]



2 examples of "this is great"; "no it's not"; "yes it is"

Exhibit A: Billed as the first ever interactive game in YouTube, there's this from Hexolabs. Taking advantage of annotations, it's a pretty low-tech demonstration of non-linear video storytelling. Pretty cool for that reason. Not so much from a gaming standpoint,......

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[ Fri, 26 Sep 2008 14:13:46 -0500 ]



Jaffe on Seinfeld on Gates on Microsoft on CP+B

The blogosphere has been lit up over the past week or two regarding the new campaign from American Express Microsoft, featuring Jerry Seinfeld and Steve Ballmer Bill Gates. The reaction, with few exceptions, has been decidedly negative - scathingly so.......

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[ Fri, 19 Sep 2008 01:33:29 -0500 ]



Eepybird is at it again!

Stephen Voltz and Fritz Grobe are at it again. I had the pleasure of meeting this dynamic duo at TCCC (that's The Coca-Cola Company) when they wowed the folks at Coke with a demonstration of a conversation which for the......

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[ Tue, 16 Sep 2008 11:01:31 -0500 ]



Jaffe Juice #113 - Cat Moriarty from USPS and I discuss the partnership between Deliver Magazine and Jaffe Juice

There are just not enough case studies or accounts of brands investing in podcasting...let alone any discussion on their efficacy, value and ultimately success. Thanks to Cat Moriarty from USPS, you'll hear a frank account of her reflections on this......

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[ Tue, 16 Sep 2008 09:03:11 -0500 ]



Visiting the brand E.R. - the difference between onslaught and onslaught(er)

Andrea Vascellari sends me this Greenpeace video response to Dove's Onslaught (their follow-up to Evolution...and not to be confused with Slob Evolution) In his post, Andrea notes this as a perfect example of how public reputation can be smashed down......

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[ Tue, 02 Sep 2008 08:00:00 -0500 ]



What is marketers' speed to market? Oh, about 11 months

And that's a best case scenario. Such is the case where EA took about 11 months to respond to Levinator25, who introduced the "Jesus shot" in EA's Tiger Woods PGA Tour 08. In the official response, EA directly addresses Levinator25......

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[ Sun, 24 Aug 2008 14:42:00 -0500 ]



Linkety-Link: you know you want it

Embrace it. Swim in it. Be it. jetBlue attempts to give Delta Skelter a run for its money. This is an interesting one with consumer generated content implications. Hat tip to Sean Cheney. Press release which announces ExactTarget keynote speaker......

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[ Fri, 15 Aug 2008 16:36:49 -0500 ]



Bloggers gone Wild

My new BFF, Julian Cole, down under in Australia got my attention twice recently with his 12 Historical Social Media (Marketing) Moments and also his personalized response to the NAB kerfuffle. In his top 12, you'll notice that another Kerfuffle......

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[ Tue, 12 Aug 2008 11:25:35 -0500 ]



Jaffe Juice #112 - Brand marketers join (or don't join) the conversation

Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode I talk about conversational marketing's silver bullet, indifference versus ignorance and apathy, Apple's most recent failure, Greyhound's crisis, CNN's iReport and much, much more. It's......

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[ Wed, 06 Aug 2008 12:01:10 -0500 ]



Jaffe Juice #111 - Talking about my generation

This episode brought to you by USPS/Deliver Magazine and Julien Wolff Joel. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode, Generation C, Fortune 500 blogging, Delta Skelter, Conversation Starters, My ooVoo Day Political......

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[ Tue, 29 Jul 2008 08:58:18 -0500 ]



Jaffe Juice #109 - American patriotism, eggs, Linkory, Meevio, Hertz and much more

Audio comments to +1 206 203-3255. This episode brought to you in partnership by the USPS and Deliver Magazine. Join the Jaffe Juice Facebook Group. Direct download here iTunes subscription here 0m – Star Spangled Banner from Jump5 2m –......

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[ Wed, 28 May 2008 05:36:54 -0500 ]



Fun with Video - recapping Mi-a-mi

3 clips this week from my trip to Miami for Womm-U and our geek dinner: 1. Chatting with my new hero, author JC Hutchins about what can only be called a social media miracle with his book, "The 7th Son"......

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[ Thu, 15 May 2008 06:38:45 -0500 ]



Do we need the Mainstream Media?

For those of you who read this blog regularly (that is when I actually get to posting! HA!), you'd know my position on Second Life hypeing and dehyping by the Mainstream Media. ...but I got to thinking about the MSM......

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[ Wed, 07 May 2008 17:09:00 -0500 ]



More video from Minneapolis, Finland and Toronto.

Enjoy...

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[ Wed, 30 Apr 2008 07:32:16 -0500 ]



Jaffe Juice #108 - Podcasting Block or Verbal D?

My gratitude and thanks to USPS and Deliver Magazine for their continued partnership and support of Jaffe Juice. Audio comments to +1 206 203-3255. In this episode, ZuckerberGate, self-policing marketing, politicians, character blogs, Mark Kingdon and much much more. Direct......

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[ Tue, 29 Apr 2008 23:01:00 -0500 ]



Fun with video - the Jaffe edition

So I've been traveling like crazy (hence the non-existent blogging and podcasting), but I have been capturing video throughout my various journeys around the world. Here are some snippets from last week in Copenhagen, where I presented in a movie......

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[ Mon, 28 Apr 2008 07:59:09 -0500 ]



Epiphanectic New Marketing Links that caught my eye

Another crazy week of traveling means another anemic week of blogging activity (and even less on the podcasting front, but I am *determined* to get my audio freak on this week) Organic's CEO, Mark Kingdon, departs the agency for Chief......

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[ Mon, 28 Apr 2008 05:41:57 -0500 ]



Whacked linkety-link (new marketing - or not - on my radar)

In no respective order, and interspersed with several tangents for flavor: Hey Bob Garfield, Comcast cares. They really do. They have a twitter account which says it all, doesn't it? Is the Cluetrain still relevant? Do people even know about......

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[ Mon, 21 Apr 2008 11:17:00 -0500 ]



Key links that caught my eye this week...

Rapper and bloggers separated at birth? Fo Sho! Anatomy of a mob - ridiculously thorough commentary and coverage on Zuckergate 'er wuz I sleeping unerneath a rock? GM announces they'll shift $1.5bn of their $3bn treasure chest to digital/1-to-1 initiatives......

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[ Sun, 30 Mar 2008 09:32:00 -0500 ]



Jaffe Juice #107 - Do you face inward or outward from the fish bowl, Starbucks and SXSW

This is an episode which focuses mainly on the conclusion to Sarah Robbins' meme challenge about breaking out of the fish bowl. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook Group Direct download here iTunes subscription here......

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[ Mon, 24 Mar 2008 11:31:45 -0500 ]



Jaffe Juice #106 - Fish bowls, echo chambers, bubbles, challenges and conversation starters

Conversation starter #9, Cliff Ravenscraft, the Sarah Robbins/Intelligirl Challenge, Auction Wally and much much more. Audio comments to +1 206 203-3255. Join the Facebook Group. My thanks to Deliver Magazine and USPS for their wonderful partnership. Direct download here iTunes......

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[ Thu, 06 Mar 2008 22:36:31 -0600 ]



Thought Leadership - old skool style

I'm really happy to announce that as of this week, I am now a monthly Adweek contributor. Every week I'll be penning a new article on conversation, innovation and/or new marketing experimentation. My first contribution is in this week's Adweek......

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[ Mon, 03 Mar 2008 05:47:43 -0600 ]



Jaffe Juice #105 - "CEO" Roundtable Discussion on Social Media

Recorded in the Palm Room at the Four Seasons in Beverly Hills on February 28th, a lively roundtable conversation on social media brought to you by United Online and Classmates.com. Audio comments to +1 206 203-3255 Direct download here iTunes......

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[ Thu, 28 Feb 2008 23:55:11 -0600 ]



Super De-Duper Linkety Link for the week of Feb 25

A busy week of traveling to the DMA Leaders Forum and a breakfast roundtable in Miami and LaLaLand respectively meant light posts, but plenty of notes: 6 ways of preventing the death of a brand Tweet or change the world.......

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[ Thu, 28 Feb 2008 23:50:12 -0600 ]



Mega Linkety-Link

These days I seem to keep my Firefox open with about 50 tabs to the extent where Firefox takes up about 400K+ of Memory. Fortunately, my Dell XPS M1330 has 4GB of memory, but still... At some point the computer......

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[ Sun, 24 Feb 2008 09:18:54 -0600 ]



Where's MY friggen' royalties???

3 years ago I was consulting for a company who will remain nameless and I suggested to them that the songs from American Idol should be readily available for purchase on iTunes. It was a no-brainer to me that consumers......

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[ Wed, 20 Feb 2008 13:58:33 -0600 ]



Jaffe Juice #104 - Advertising during recessionary times, My ooVoo Day with..., Facebook, Miller Highjack Life and much more

This episode brought to you by USPS and Deliver Magazine. Check out www.delivermagazine.com. Audio comments to +1 206 203-3255 and don't forget to join my Facebook Group. In this episode, Advertising during recessionary times, My ooVoo Day with..., Miller Highjack......

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[ Fri, 15 Feb 2008 09:08:05 -0600 ]


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