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Trumix.com : Podcast : Business : Management and Marketing

Internet Marketing Voodoo

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Language: English
Category: Business / Management and Marketing
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IMV54: The Age of Engage
Denise Shiffman, Founder of Venture Essentials and author of "The Age of Engage", joins host Paul Lewis to discuss how companies must associate with customers through new media channels including... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Wed, 23 Apr 2008 12:30:57 -0500 ]


IMV53: New Media in Travel and Tourism
Chris Curtin, Vice President of Global Marketing, New Media and Technologies for Disney Destinations, joins Paul Lewis to discuss the future of New Media in the Travel and Tourism industry. Listen in... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Mon, 17 Mar 2008 20:22:02 -0500 ]


IMV52: Facebook in the Corporate World
Lee Aase, Manager of Syndications and Social Media for Mayo Clinic, joins host Paul Lewis to discuss Facebook in the corporate world. Listen in to learn how your company can leverage this growing... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Thu, 14 Feb 2008 16:06:43 -0600 ]


IMV51: UGC Promotions
Mark Hardison, VP of Marketing for El Pollo Loco, joins host Paul Lewis to discuss User Generated Content Promotions. Listen in to learn more about the value of leveraging UGC programs for your brand... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Thu, 31 Jan 2008 19:43:34 -0600 ]


IMV50: Interactive Promotions
Josh Linkner, Founder and CEO of ePrize, joins host Paul Lewis to discuss the landscape of interactive promotions. Join us to discover how they can be utilized to engage audiences and spread brand... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Wed, 31 Oct 2007 22:20:59 -0500 ]


IMV49: AutoTrader.com
Don Dixon, Sr. Director of Promotion and Sponsorships at AutoTrader.com, joins host Paul Lewis to discuss strategies used by AutoTrader.com to become the leading online auto classifieds marketplace.... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Thu, 27 Sep 2007 17:22:42 -0600 ]


IMV48: Protecting Copyrights Online
Kevin Smith, Vice President of LTU Technologies, joins host Paul Lewis to discuss the the protection of copyrights online and the impact that infringements can have on a company's bottom line. Join... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Fri, 14 Sep 2007 11:15:42 -0600 ]


IMV47: Web 2.0
Craig Calder, CMO of Mochila, joins host Paul Lewis to discuss the Web 2.0 revolution, its applications, impact and history. Join us to learn what brands need to know to successfully tackle Web 2.0... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Sun, 24 Jun 2007 10:23:42 -0600 ]


IMV46: CGM Videos
Micki Krimmel, blogger, filmmaker, activist and online community/social media consultant joins host Paul Lewis to discuss the environment of Consumer Generated Video and how marketers can leverage... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Mon, 11 Jun 2007 14:34:34 -0500 ]


IMV45: Organic Search
Gord Hotchkiss, CEO of Enquiro Search Solutions joins host Paul Lewis to discuss the current state of organic search and how marketers can prepare for the next phase. Listen in to gain leading edge... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Mon, 14 May 2007 14:02:34 -0500 ]


IMV44: Technology in HR
Samantha Hanson, VP of HR for Vurv Technology, joins Paul Lewis to discuss the transformations taking place in HR practices as a result of emerging technologies and changes in the workplace. Learn... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Wed, 18 Apr 2007 16:19:34 -0500 ]


IMV43 : NASCAR
Join NASCAR Senior Manager of Consumer Marketing, Barbara Emener, as she shares insight into online consumer marketing. Listen for discussion on how how NASCAR is able adapt from a traditional... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Tue, 27 Mar 2007 14:37:03 -0600 ]


IMV42 : BtoB Online Marketing
President Hollis Thomases, as she shares strategies for successful online marketing for business-to-business marketers. Listen in for discussion surrounding the evolution and adoption rates of btob... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Thu, 22 Feb 2007 14:37:03 -0600 ]


IMV41 : Managing Generation Y in the Workplace
Jennifer Kushell, founder of Your Success Network, joins host Paul Lewis to share with listeners the challenges with managing the socially conscious, technology savvy Generation Y as they move into... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Mon, 12 Feb 2007 09:36:22 -0600 ]


IMV40 : Advertising in Virtual Communities
Dr. Jim Bower, CEO of virtual online community Whyville, joins host Paul Lewis to discuss the evolution of advertising and branding within virtual communities. Listen in for insight into user... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Tue, 30 Jan 2007 23:12:37 -0600 ]


IMV39 : Media Shifts in the Automotive Industry
Listen to automotive industry leader Mitch Lowe, CEO of Jumpstart Automotive, to understand the complex changing trends in automotive media placement: where it's going, who it will affect and how you...Visit the website for more information including top ten lists, best practices, photos, bios and more....

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[ Tue, 19 Dec 2006 13:00:00 -0600 ]


IMV38 : Evaluating the Right CRM System
Mark Behrens, president of TriSynergy Consulting, joins host Paul Lewis to share the importance of selecting the right CRM system for your business prior to investing in a costly, ineffective system...Visit the website for more information including top ten lists, best practices, photos, bios and more....

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[ Tue, 12 Dec 2006 12:00:00 -0600 ]


IMV37 : Online Brand Monitoring
The rise of consumer publishing on the Internet has created a need for businesses to effectively monitor their online brand for both positive and negative consumer generated media (CGM) that could... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Tue, 05 Dec 2006 09:00:00 -0600 ]


IMV36 : Advertising to Niche Audiences and Online Communities
Join host Paul Lewis with special guest Larry Braitman, CEO of online advertising platform Adify, as the duo discusses online advertising to highly segmented audiences. Braitman turns the focus of... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Mon, 27 Nov 2006 09:00:00 -0600 ]


IMV35 : SpiralFrog's Ad-Supported, Legal Audio & Video Downloads
Lance Ford, CMO of the online music destination SpiralFrog, discusses the highly anticipated launch of the Web site offering ad-supported legal downloads of audio and video content. Ford joins Lewis... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Mon, 13 Nov 2006 13:00:00 -0600 ]


IMV34 : Generation Y: The Era of the Echo Boomers
Anastasia Goodstein, publisher of Ypulse.com and author of "Totally Wired", joins host Paul Lewis bringing years of experience in youth media and marketing to the show. Goodstein shares with... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Wed, 01 Nov 2006 08:30:00 -0600 ]


IMV33 : Enterprise Blogging
Join Paul Lewis, president and CEO of MindComet, in his inaugural edition as host of the Internet Marketing Voodoo business podcasting series. In this episode, Paul discusses corporate blogging with... Visit the website for more information including top ten lists, best practices, photos, bios and more. ...

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[ Tue, 17 Oct 2006 07:00:00 -0500 ]


IMV32 : The Dangers of User Generated Content
Mark Naples, managing partner of WIT Strategy, joins host Ted Murphy discussing the dangers of the rise of user generated content in which marketers leave much of their branding control for consumer interpretation. ...

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[ Fri, 29 Sep 2006 10:01:00 -0500 ]


IMV31 : Social Networking Goes Mobile
Dan Melinger, CEO of Kamida, the company behind the location-based messaging community Socialight, discusses leveraging the next era of mobile social networks and the emerging opportunities for highly targeted location-based advertising. ...

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[ Wed, 20 Sep 2006 11:05:00 -0500 ]


IMV31 : Social Networking Goes Mobile
Dan Melinger, CEO of Kamida, the company behind the location-based messaging community Socialight, discusses leveraging the next era of mobile social networks and the emerging opportunities for highly targeted location-based advertising. ...

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[ Wed, 20 Sep 2006 11:05:00 -0500 ]


IMV30 : Email Marketing's Profound Evolution
Jeanniey Mullen, partner and senior manager of email marketing for Ogilvy, along with Paul Beck, senior partner and executive director of interactive marketing and advertising for Ogilvy, join forces to discuss the current state of email marketing, predict the future of the powerful medium and share their strategies for success. Listen in with host Ted Murphy as the trio discusses the Email Experience Council and their role in enforcing standards and ethics for the leading digital communications...

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[ Wed, 13 Sep 2006 09:00:00 -0500 ]


IMV30 : Email Marketing's Profound Evolution
Jeanniey Mullen, partner and senior manager of email marketing for Ogilvy, along with Paul Beck, senior partner and executive director of interactive marketing and advertising for Ogilvy, join forces to discuss the current state of email marketing, predict the future of the powerful medium and share their strategies for success. Listen in with host Ted Murphy as the trio discusses the Email Experience Council and their role in enforcing standards and ethics for the leading digital communications...

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[ Wed, 13 Sep 2006 09:00:00 -0500 ]


IMV29 : Web 2.0
Talkr CEO Chris Brooks joins host Ted Murphy to discuss the era of Web 2.0 and the evolution of online marketing for the integration of these smart web applications. Brooks forecast the development of the marketplace and the restructuring of the way consumers receive information and interact online. ...

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[ Wed, 06 Sep 2006 09:00:00 -0500 ]


IMV29 : Web 2.0
Talkr CEO Chris Brooks joins host Ted Murphy to discuss the era of Web 2.0 and the evolution of online marketing for the integration of these smart web applications. Brooks forecast the development of the marketplace and the restructuring of the way consumers receive information and interact online. ...

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[ Wed, 06 Sep 2006 09:00:00 -0500 ]


IMV28 : Mobile Marketing
Jamie Wells, managing director at TCS Mobile, joins host Ted Murphy to define mobile marketing, outline the strategies behind launching a successful mobile marketing campaign and discuss emerging mobile channels and applications. ...

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[ Wed, 23 Aug 2006 08:00:00 -0500 ]

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