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Trumix.com : Podcast : Business : Business

The Advertising Show

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Language: English
Category: Business / Business
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If You Think Your Gut is Smarter Than Your Head Co-Author Peter Krieg Explains Why This Idea Needs More Thought
Co-Host Brad Forsythe interviews Peter Krieg, Co-Author of  "Your Gut is Still Not Smarter Than Your Head.”  Peter is also President and COO of Copernicus Marketing Consulting and has been working with Fortune 500 and other leading brands to grow their brand equity and profit line for close to 30 years. He is particularly involved with international operations and working with brands to understand customers in markets around the globe. Peter has industry expertise in retail, trav...

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[ Thu, 19 Jul 2007 14:00:00 GMT ]


Innovation Thought Leader Patrick Meyer Shares Consumer Insights and a Taste of Beverage Marketing
Co-host Brad Forsythe interviews Patrick Meyer, CEO of NOW Inc.  Patrick is a unique hybrid among business leadership in building and re-inventing Fortune 100 brands/businesses-- with both line marketing experience (The Coca-Cola Co., Gillette, Nabisco) and senior consulting role for the CMO’s/CEO'S leading the world's top brands (Miller Lite, Jeep/Dodge/Chrysler, Virgin, Pepsi. VW, Unilever, etc.). Patrick was behind advertising/marketing's innovation thought leader co...

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[ Fri, 13 Jul 2007 14:00:00 GMT ]


Chief Executive Mom Isabel Kallman Shares Insights About the Lucrative Alpha Mom Market
Co-host Brad Forsythe interviews Isabel Kallman, Founder and CEO of Alpha Mom. Prior to founding Alpha Mom, Isabel served as a top-level institutional equity salesperson to major US mutual funds, advising their portfolio managers on European equity investments for Salomon Smith Barney.  Isabel received her BA degree from Columbia University in 1993.  Upon graduation, she was recruited into the investment banking division of Salomon Brothers where she performed financial analyses of Lat...

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[ Fri, 06 Jul 2007 14:00:00 GMT ]


Former W.B. Doner & Co. CEO, James Dale, Shares Enlightening Observations from his New Book, "The Obvious"
Co-host Brad Forsythe interviews James Dale, former CEO of W.B. Doner & Co. and author of "The Obvious. All You Need to Know in Business. Period."  At W.B. Doner James oversaw creative product, new business development, negotiation, and multi-media marketing for major national /international clients.  During his tenure at Doner, the agency grew from $50 to $500 million+ in annual billing, with co-headquarters in Baltimore and Detroit, offices in Tampa, Cleveland, Bos...

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[ Fri, 29 Jun 2007 14:00:00 GMT ]


Taddy Hall Provides Color Commentary on His New Book, The Online Advertising Playbook
Co-host Brad Forsythe interviews Taddy Hall, Co-Author of "The Online Advertising Playbook" and Chief Strategy Officer of the American Research Foundation.  Taddy is a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy.  Over the last decade, he has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and Marketing Malpractice (HBR) as well ...

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[ Fri, 22 Jun 2007 14:00:00 GMT ]


Television Columnist Alex Ben Block Talks About This Years Upfronts - Part II
Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. He is currently Senior Editor for HollywoodToday.net.  Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Califor...

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[ Fri, 15 Jun 2007 14:00:00 GMT ]


Television Columnist Alex Ben Block Talks About This Year's Upfronts - Part I
Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. He is currently Senior Editor for HollywoodToday.net.  Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Califor...

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[ Fri, 08 Jun 2007 14:00:00 GMT ]


Get What You Want By Learning How To KISS (Keep It Simple Stupid) With Simple-ology Expert Mark Joyner
Co-host Brad Forsythe interviews Mark Joyner, author of Simple-ology: The Simple Science of Getting What You Want. Mark is a #1 best-selling author of over a dozen books translated in almost as many languages.  He is widely recognized as one of the early pioneers of e-commerce, responsible for inventing, pioneering, and popularizing many of the technologies we take for granted today (including remotely-hosted ad tracking, electronic books, Integration Marketing, and more ...) One of his boo...

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[ Sun, 03 Jun 2007 22:00:00 GMT ]


Foghound Co-founder Lois Kelly Takes the Buzz to the Next Level
Co-Host Brad Forsythe interviews Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing and co-founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Patagonia, Charles Schwab, Timberland, and others. Previously, she was Senior Vice President of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, a...

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[ Thu, 17 May 2007 17:00:00 GMT ]


Viewpoint Creative Director Michael Middeleer Is UpFront About the Changing Nature of TV and Program Branding
Co-Host Brad Forsythe interviews Michael Middeleer — Executive Director of Viewpoint Creative— who serves as the creative lead for all Viewpoint Creative projects.  His collaborative spirit and commitment to push the creative envelope have delivered real results and award winning campaigns for Viewpoint clients. Prior to joining Viewpoint in 1999, Michael was Vice President of On-Air advertising for the FX Network and a Creative Director at HBO.  At FX, he was instrume...

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[ Sun, 13 May 2007 22:00:00 GMT ]


Learn the Secrets to Entrepreneurial Success with Small Business Consultant and Author, Ron Finklestein
Co-Host Brad Forsythe interviews  Ronald Finklestein, author of 48 Marketing Secrets (That Work) to Grow Sales and President of AKRIS, LLC. This small business success expert, business coach, consultant, speaker and trainer is the author of two other books: Celebrating Success! Fourteen Ways to a Successful Company and The Platinum Rule to Small Business Mastery. He also contributed to 101 Great Ways to Improve Your Life. Finklestein founded the Business Leadership Association, LL...

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[ Sun, 06 May 2007 22:00:00 GMT ]


Not Your Everyday Tear Jerker—Branding Expert, Leslie Zane Gets Us All Emotional About Marketing
Co-host Brad Forsythe interviews Leslie Zane, founder of The Center for Emotional Marketing, which specializes in developing brand positioning and new products that create a stronger, more emotional connection with consumers using“the most insight” than any, other brand positioning consultancy.. Leslie found that precision in the expression of ideas is critical to key to revealing new opportunities and creating successful communications with consumers: In the early 199...

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Fuel Up On High Octane Marketing Strategies with Gas Station TV CEO David Leider
Co-Host Brad Forsythe interviews David Leider, CEO Gas Station TV. With 20 years in the media, automotive, consumer packaged goods, retail and technology sectors, David brings well rounded and diverse media company experience to Gas Station TV, managing client and partner relationships as well as business operations. Since coming on board, David has leveraged his marketing expertise to launch a successful pilot station in Dallas and recently completed several new rollouts in the Atlanta, Dallas ...

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[ Sun, 29 Apr 2007 22:00:00 GMT ]


Get the Latest Scoop On Whats Hot and Whats Not on TV with HollywoodToday.Net Man in the Know Alex Ben Block
Co-Host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter ...

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[ Sun, 22 Apr 2007 22:00:00 GMT ]


Is Rich Media and In Stream Advertising on Your Media Plan? Learn Why it Should be with Tremor Media CEO Jason Glickman
Co-Host Brad Forsythe interviews Jason Glickman, CEO Tremor Media. An internet advertising veteran with a focus on emerging interactive technologies, Jason co-founded Tremor Network, Inc. and leads the direction of the company in all areas. Most recently, Jason was the co-founder of ContextualNet, Inc. a leading contextual and behavioral ad representation company. Jason was responsible for building strategic partnerships and managing the national sales team. He was instrumental in its rapid...

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[ Wed, 18 Apr 2007 22:45:00 GMT ]


Taking Radio Advertising to the Next Level: RAB Exec Mary Bennett Divulges the Cutting Edge Trends
http://www.theadvertisingshow.com/en/art/?969Co-Host Brad Forsythe interviews Mary Bennett, Executive Vice President, Marketing Division, Radio Advertising Bureau. Mary's broadcast career has spanned over twenty-five years, six Radio formats, and a stint as a short-form programming provider. As Executive Vice President, Marketing for the Radio Advertising Bureau (RAB), Mary has assumed a leadership position in numerous projects that affect Radio and its customers, and has been a driving force in...

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[ Fri, 06 Apr 2007 20:00:00 GMT ]


Punk Marketer, Mark Simmons Fires a First Shot to Launch the Marketing Revolution
Co-Host Brad Forsythe interviews Mark Simmons, co-author of Punk Marketing: Get Off Your Ass And Join The Revolution.  This Brit, who has taken the US by storm—not once but twice—in a long and tawdry eighteen years of marketing, brings a mix of healthy cynicism and common sense to the party, Simmons has a reputation as a savvy marketer and creator of non-stop powerful promotion who pushes the boundaries with phenomenal success. He shakes things up in the corporate world and has ...

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[ Fri, 30 Mar 2007 21:00:00 GMT ]


Branding Pioneer Urges Corporations to Jazz up Branding with Designs that Strike Chords in Consumers' Hearts
Co-Host Brad Forsythe interviews Marc Gobé, President, CEO and Executive Creative Director, Desgrippes Gobé and author of BrandJam: Humanizing Brands Through Emotional Design. Trained as a designer and a graduate from the Ecole Professionelle de Dessin Industriel in Paris, Marc’s broad experience in packaging, structural design and architecture has attracted a multifaceted mix of apparel, beauty, and consumer brand corporations.  He is a frequent speaker at top marketing and...

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[ Fri, 23 Mar 2007 21:00:00 GMT ]


Learn How to Magnetize Others to Your Cause and Achieve Desired Outcomes Through Them with Management Consultant Robert Gilbreath
Co-Host Brad Forsythe interviews Robert Gilbreath, author of COMPEL: How to Get Others in Your Organization to Think and Act Differently. Robert is also a speaker, management consultant, and entrepreneur.  He founded the worldwide organization change practice for Accenture, the largest consulting firm, and has addressed business and industry groups in 35 nations on six continents.  He has coached executives of such companies as Motorola, Blue Cross/Blue Shield, Philips Petrol...

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[ Fri, 16 Mar 2007 21:00:00 GMT ]


Copywriter And Ad Man, Joseph Sugarman, Gets To The Heart&Soul Of The Advertising Business With His New Copywriting Handbook
Co-Host Brad Forsythe interviews Joseph Sugarman, author of The Adweek Copywriting Handbook. Joe is a copywriting legend and a former“Direct Marketing Man of the Year.” Adweek magazine recently called him“Aristotle for the advertising world.” In fact, Joseph’s JS&A Catalog at one time was America’s largest single direct mail catalog of space-age products, and by writing all his own copy, Sugarman sold seven million pairs of Blueblocker sunglasses through d...

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[ Fri, 09 Mar 2007 21:00:00 GMT ]


From Time Square to Piccadily Circus to Shin-juku, Out-of-Home Video Advertising Galvanizes Markets on the Go — Tap into This Hot Trend with OVAB Chairman Mike DiFranza
Co-Host Brad Forsythe interviews Mike DiFranza, founder, president and general manager of Captivate Network and Chairman of the Out-of-Home Video Advertising Bureau. A pioneer in the alternative media advertising market, Mike realized that elevators offered a unique environment in which advertisers and content providers could reach an important and captive audience with their messages. With this in mind, Mike set out to change the way consumers interact with media, giving advertisers a new mediu...

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[ Fri, 09 Mar 2007 21:00:00 GMT ]


Row, Row, Row Your Boat to Success with Gently Down the Stream Author Matt Weinstein
Co-Host Brad Forsythe interviews Matt Weinstein, author of Gently Down the Stream: 4 Unforgettable Keys to Success and the nation’s foremost authority on the use of fun and humor in team building. Called “The Master of Playfulness” by PEOPLE Magazine and “America’s Pied Piper of Play” by the Houston Post, Matt Weinstein’s playful vision has been the subject of dozens of national newspaper articles, magazine features, and television appearances. Matt has ...

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[ Fri, 09 Feb 2007 21:00:00 GMT ]


The Pursuit of Freedom, Individuality And No Boundaries Along the Road Less Traveled Takes 60's Hippie to Global Millenium VP
Co-Host Brad Forsythe interviews Skip Yowell, co-founder of JanSport and quthor ofThe Hippie Guide to Climbing the Corporate Ladder& Other Mountains: Yow JanSport Makes It Happen. While in search of the perfect hiking pack, Skip founded JanSport in 1967 along with two other colleagues. What began as a passion for climbing and hiking turned into the number one selling day pack in the world. But Skip’s innovative ideas did not end there; he is also credited with creating the first d...

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RAB Chairman Peter Smyth Dishes Up Conference Highlights And Industry Nuggets To Sink Your Teeth Into
Co-Host Brad Forsythe interviews Peter Smyth, President& CEO Greater Media, Inc and Chairman of the Radio Advertising Bureau Board of Directors. Peter joined Greater Media in 1986 as General Manager of WMJX-FM inBoston, and was appointed Vice President/General Manager the following year. He was subsequently promoted to the positions of Senior Vice President/Regional General Manager, Group Vice President of Radio, and Chief Operating Officer. In October 2000, Peter was appointed to ...

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Getting IN to a Sticky Situation Is Just What Author Dan Heath Recommends
Co-Host Brad Forsythe interviews  Dan Heath, co-author of MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE, a project he worked on with brother, Chip Heath. Dan is a consultant at Duke Corporate Education, where he has worked on executive education programs with clients such as Microsoft, Wal-Mart, and Dow. He has taught and consulted on the topic of "making ideas stick" with audiences from organizations including Nissan, Microsoft, Fannie Mae and West Point. Previously, ...

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[ Fri, 02 Feb 2007 23:00:00 GMT ]


Get the Low-down on the Oscars, the Golden Globes, What's Hot and What's Not on TV with HollywoodToday.Net Man in the Know Alex Ben Block
Co-Host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter...

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[ Fri, 26 Jan 2007 23:00:00 GMT ]


Techno-Maverick Judith Kallos Shares Real World Experience About What It Takes to Thrive Online
Co-Host Brad Forsythe interviews Judith Kallos, self-proclaimed "techno-muse" and author of Because Netiquette Matters. Judith is a successful technologist who specializes in bringing the opportunity and benefits of technology to business men and women across the country. In 1995 she started her own innovative internet consulting and web production firm, Internet Studios Inc. Her instincts were confirmed when her company attained semi-finalist status in Inc. Magazine’s 1997 Marketing ...

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[ Sun, 21 Jan 2007 23:00:00 GMT ]


Adman Mel Sokotch Shares His Invaluable Insight on Enhancing Efficiency and Efficacy in Advertising
Co-Host Brad Forsythe interviews Mel Sokotch, long-time adman and author of the new Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently. Mel is one of advertising’s most sought after consultants, providing expertise to both big agencies and big business. Over the course of his 30-year career, Sokotch has worked at Ted Bates, Grey Advertising, and most recently was executive vice president at Foote Cone & Belding. He helped create memorable national ad campa...

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[ Sun, 14 Jan 2007 23:00:00 GMT ]


Internet Publishing Pioneer Eileen Gittins Shares Her Passion for Enabling Technologies that Take Business Outside the Box
Co-Host Brad Forsythe interviews Eileen Gittins, Founder, President and CEO of Blurb. Throughout her career, Eileen has been at the intersection of the Internet, consumer and enterprise software, imaging systems, search, and digital photography.  A passionate advocate for enabling technologies that offer new ways to do valuable things, Eileen is now democratizing publishing for the rest of us with her new company, Blurb, a software and services company that passionately believes in the powe...

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[ Sun, 07 Jan 2007 15:00:00 GMT ]


BtoB Editor Ellis Booker Shares His Unique Perspective on the Intersection of Marketing and Strategic Planning
Co-Host Brad Forsythe interviews Ellis Booker, Editor of BtoB, the Magazine for Marketing Strategists. The only publication devoted exclusively to the intersection of business marketing and business strategy, BtoB is published monthly by Crain Communications Inc. and reaches an audience of more than 45,000 readers. Booker is also editor of BtoB Media Business, the Magazine for Business Publishing Executives.  In addition to the print edition, BtoB Media Business offers a weekly e-mail ...

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[ Sun, 31 Dec 2006 15:00:00 GMT ]

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