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Weekly interviews with authors and publishers


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Suzanne Lieurance - Developing Your Passion of Writing as a Career
We talked about all types of freelance writing and what it takes to get started as a freelance writer, common pitfalls and mistakes to avoid, how much you can really expect to make, how to build your writing resume, and ghost writing. We also touched on some secrets for success in writing for children’s books....

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[ Fri, 21 Nov 2008 18:37:01 +0100 ]


Ryan Johnson - POD Printing Books and Games
This talk features Ryan Johnson of the Guild of Blades Retail Group. GOB is the only POD printer in the USA with walk-in service (as opposed to uploading your files to an impersonal web server) and features mixed (color and black-and-white pages) book printing as well as POD card deck printing, both of which are extremely rare in my experience...

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[ Tue, 11 Nov 2008 18:08:15 +0100 ]


Edna Washington - Using QuickBooks with Publishers in Mind
This talk features Edna Washington of Washington Consultants with over 15 years accounting and computer experience. Washington Consultants provides accounting and computer services to small businesses. Computer skills training for youth and adults is also a service offered by Washington Consultants....

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[ Sun, 09 Nov 2008 21:36:08 +0100 ]


Valerie Connelly - The Publishing Revolution and How it Affects You, the Aspiring Author
Author and entrepreur Valerie Connelly of Nightengale Press about digital print-on-demand publishing and how it has changed the familiar landscape for authors and publishers. Valerie is the founder of Nightengale Press, an independent publisher that has produced 80 books since 2003....

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[ Sat, 08 Nov 2008 20:50:29 +0100 ]


Kevin Collier - Illustrating and Designing Children’s Books
Kevin Colllier educated us on key areas of unique factors in designing and illustrating children’s books, including: how do authors and illustrators find eachother, avoiding a creative tug-of-war with your artist, the importance of chemistry between author and illustrator, project...

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[ Tue, 21 Oct 2008 03:17:13 +0200 ]


Carold Denbow - What’s Killing Your Publishing Career?
Carol Denbow educated us on the intense competition in the book industry, book writing as a business, how to construct a book plan, researching and choosing the right publishing option, and marketing your book with creative sales avenues....

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[ Wed, 15 Oct 2008 22:35:53 +0200 ]


Tyler Tichelaar - What can an author/publisher assocation do for you?
Tyler Tichelaar, president of the Upper Peninsula Publishers and Authors Association spoke with us on the benefits you can get out of participating with local and regional authors and publisher's associations....

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[ Thu, 25 Sep 2008 21:00:05 +0200 ]


Alice B. Acheson - Publicity for Pennies
Alice has been an independent marketing and publishing specialist working with large and small publishers since 1981. Alice answered some tough questions including, Is there really any publicity that costs pennies? How do I get started with publicity plans? What are some publicity ideas that truly cost nothing? What about awards, postcards, bookmarks, tradeshows, and mailings?...

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[ Fri, 05 Sep 2008 19:22:22 +0200 ]


Yvonne Perry - How to Become A Freelance Writer
We spoke with Yvonne Perry of Writers In The Sky about the subject of freelance writing and how to get started in this rewarding field. Specifically, how to get started as a freelancer, the most common challenges you will face, typical misconceptions about the process, writing successful query letters, and how to be a ghost writer....

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[ Sun, 31 Aug 2008 21:04:44 +0200 ]


Jo Virgil - Getting Your Book into a National Book Store
Jo shared the secrets of what it takes to get a book placed in a bookstore outlet, who to contact to get it in there, what kind of marketing is effective, and how to keep your book on the shelf. Along the way, she busts several cherished myths about the relationship between bookstores and authors....

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[ Thu, 07 Aug 2008 19:57:22 +0200 ]


Jim and Linda Salisbury - Smart Self-Publishing Ideas
We covered essential knowledge for self-publishers and a lot of specifics about Children’s Books, a particular area of expertise for Tabby House. Specifically, how to make your book conform to industry standards (and hence be sell-able), how to understand your market, effective no-cost and low-cost marketing and promotion techniques, and making money outside of the bookstore arena....

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[ Sun, 20 Jul 2008 04:47:33 +0200 ]


Graham Van Dixhorn and Susan Kendrick - Creating Powerful Book Covers
Graham van Dixhorn and Susan Kendrick talk about what makes a powerful book cover and how to transform your book’s cover into your most powerful marketing tool. * Why starting your cover early in the process of creating your book is a good idea. * When should you start marketing your book?...

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[ Mon, 14 Jul 2008 22:42:54 +0200 ]


Emily Heineman - Success through building your book as a brand
Emily laid down the basic facts for us on how brands work in the book genre and how important they are to long-term success. Branding can take place at different levels: yourself as the expert author, your main character as a darling of pop culture (think Harry Potter), and of course as a book series...

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[ Fri, 27 Jun 2008 23:10:23 +0200 ]


Victor R. Volkman - Publishing, ISBN, the Library of Congress, and BISAC
We spoke with publisher, author, and editor Victor R. Volkman about the fundamental numbers of the publishing business including ISBN registration and usage, working with the Library of Congress Cataloging-in-Publication program, and the Book Industry Standards Group’s BISAC coding system....

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[ Wed, 25 Jun 2008 16:41:20 +0200 ]


Ken MacLean - How to Improve Your Editing Skills
He is an expert on collaborative marketing using the Internet through cooperative means including, but not limited to, reciprocal linking, email blasts, monthly newsletters, movie-style trailers, and sharing substantive content with the public. His newest venture is a book editing service bureau....

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[ Mon, 12 May 2008 16:29:31 +0200 ]


Toby Heidel - Producing and Selling Audiobooks
Toby shared with us the changing nature of the audiobook industry and how small publishers and self-published authors can take advantage of this burgeoning new market without spending a fortune. Trends such as online delivery and market fragmentation can actually work in your favor by creating a level playing field...

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[ Thu, 24 Apr 2008 20:47:33 +0200 ]


Gini Scott Graham - Making Connections: Syndication, Publication, Agents, …
Gini spoke with us on the all-important subject of doing queries for the purposes of syndication, getting an agent, selling media rights, and finding a publisher. She has published over 50 books herself and has an extensive background in personal and professional development, problem solving, decision-making, conflict resolution, and interpersonal relationship techniques for over 25 years...

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[ Fri, 11 Apr 2008 18:18:50 +0200 ]


Dave Kuzminski - How to Spot a Predator
Dave helped us distinguish the dark side of book promotion, agents, and publishing by covering such thorny topics as: the difference between a bad business deal and a scam, the evolution of a scam and what types of people are running them, how to avoid a scam, and what to do if you think you’ve been had....

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[ Fri, 21 Mar 2008 17:45:47 +0100 ]


Victor J. Banis - Writing and publishing gáy and lésbian themed books
In his 40+ year writing career, he has learned a lot and shared with us writing techniques for audiences and how they differ between gay and straight fiction, how the writing market has changed in the past decades, advice for new writers, and amazing stories from a life in print in every genre imaginable....

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[ Mon, 10 Mar 2008 18:06:07 +0100 ]


Debbie Herald - Writing, publishing, and selling eroticá themed books
Debbie shared with us the secrets of writing eroticá, the huge demand and advantage of selling eroticá in the e-publishing marketplace, the shades of explictness from “spicy” to “sweet” (romance), lucrative sub-genres of eroticá, and how the publishing and delivery mechanism works...

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[ Fri, 22 Feb 2008 18:38:54 +0100 ]


Brad Grochowski - Selling Books Successfully Online
Brad has been running his own online bookstore for several years and it provides many of the same features that Amazon does. We talked about marketing strategies and tactics, how to use your time online effectively, quality and the market perception of independently published books, and why you would choose to self-publish or work with a small press....

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[ Fri, 08 Feb 2008 19:23:30 +0100 ]


Laura Waldman - Astrological Forecasting for Writers
Laura educated us on the impacts that your astrological sign has on what you should write, when you should write, and whom you can succesfully collaborate with. Predictive astrology can help you with timing your marketing moves. Relationship astrology can help you choose compatible editors and publicists....

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[ Fri, 18 Jan 2008 05:09:05 +0100 ]


Amazon Adventures - Staring Down "Earth's Largest Bookstore"
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[ Fri, 04 Jan 2008 19:15:08 +0100 ]


Linda Daly - Book Marketing 101
Our guest is author and publisher Linda Daly, who is also the owner of Light Sword Publishing. Linda brings her hard-won knowledge of book marketing to the table including: developing a visual image, creating flash movies, focusing on your message, and developing concise marketing materials...

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[ Sat, 29 Dec 2007 20:34:22 +0100 ]


Robert D. Reed - Writing and Publishing Nonfiction
We spoke with author and publishing veteran Robert D. Reed about how to be successful in writing and publishing non-fiction works. Bob is the publisher of nearly 1,800 books and co-author of more than 50 books and resource guides on a wide range of subjects....

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[ Fri, 14 Dec 2007 22:12:48 +0100 ]


Maryglenn McCombs - Why Should You Hire a Publicist?
A veteran of the book publishing industry for over 15 years, Maryglenn has been involved in the publication of several hundred books. She answers key questions about the role of a publicist including why would an author hire a publicist, what does a publicist do, how far in advance of publication does a publicist start, and what does a publicist do besides send out books for review?...

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[ Fri, 07 Dec 2007 19:58:41 +0100 ]


NPR's ON THE MEDIA show about books
A special edition of ON THE MEDIA where the subjects are books, publishing, and the future. Reports on Amazon Kindle, bookstores that print-on-demand books, and much more....

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[ Tue, 27 Nov 2007 15:37:21 +0100 ]


Carolyn Howard-Johnson - Frugal Book Promotion
Vist with the creative force behind the HowToDoItFrugally Series of Books for writers. Carolyn shared her best tips and strategies for low-cost/zero-cost marketing campaigns and also talked about what NOT to do to market your books. She also talks about the value of editing and how it directly controls how your proposals, books, and marketing are peceived in the marketplace....

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[ Sun, 18 Nov 2007 19:01:41 +0100 ]


Jo Whittemore - Writing for Teens and Young Adults
We spoke with novelist Jo Whittemore, author of three novels: Escape from Arylon, Curse of Arastold, and Onaj’s Horn. She shared with us practical guidelines for writing for the demanding yet rewarding market segment of teens and young adults. We covered issues of language, fashions & fads, realism, research tips, how to portray edgy behavior, and what to expect as an author in this genre....

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[ Fri, 09 Nov 2007 21:38:54 +0100 ]


Andrea Campbell - Writing Realistic Forensics and Crime Stories
We spoke with author, criminologist, and consultant Andrea Campbell. Andrea shared with us how to find authoritatives sources for crime-scene forensics, evidence handling, police procedure, and court proceedings. She also shared many insider’s tips including how to find and use forensics experts and a realistic look at what it takes to write for the True Crime genre....

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[ Fri, 02 Nov 2007 18:51:00 +0100 ]

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