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The Market Research Podcast

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The Market Research Podcast in a creation of B2B International who specialises in carrying out ad-hoc business to business research that is custom designed for our clients needs. As our name suggests we have carried out research in most industrial sectors with experience spanning all corners of the globe.

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The Problem With Price

� In the ever-changing business world of today, with increased globalization and low-cost manufacturing from Asia, competitive advantage is key.� Competitive jostling is a never ending battle as continuous product innovations result in shifts in competitive advantage. Consequently the question most companies ask themselves is �How do we get more?� This is one of the hardest [...]...

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[ Mon, 30 Oct 2006 08:30:03 +0000 ]

Market Research In China - Part 2

As already discussed, no agency has in-house fieldwork coverage of the whole of China. However, most major agencies do have 3 offices � one in each of Shanghai, Beijing and Guangzhou. Head Offices are spread across the three cities, although there are more in Shanghai than in Beijing or Guangzhou. Companies with [...]...

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[ Mon, 23 Oct 2006 08:28:54 +0000 ]

Market Research In China - Part 1

To most Western companies, the idea of conducting or commissioning market research in China is a difficult, if not daunting, concept to grasp. Frequently, the perceived barriers of researching a Chinese market are seen as so insurmountable that no serious consideration of the potential benefits is even made. Too often, research agencies and [...]...

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[ Mon, 16 Oct 2006 09:39:50 +0000 ]

Making The Promotional Pound Go Further

There must be more misunderstood money spent on business to business promotions and advertising than on anything else in the marketing budget. Maybe your promotional spend is excessive; maybe it isn�t enough. What we do know is that it is difficult to measure its effectiveness and very few people even try. This weeks podcast, written [...]...

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[ Mon, 09 Oct 2006 07:46:10 +0000 ]

Using Focus Groups In Market Research - Part 2 of 2

Focus groups take their roots in the social sciences and have been adopted by market researchers as a valuable interface between businesses and their customers. Focus group research has been used in the industry for more than 30 years and there is a wealth of published literature on the relative merits of the methodology and [...]...

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[ Mon, 02 Oct 2006 08:54:28 +0000 ]

Using Focus Groups In Market Research - Part 1 of 2

Despite their recent shunt into the public eye over the past decade, focus groups are nothing new. Within the social sciences, they can be found detailed in the literature as far back as the 1920�s. This non-directive approach increased in appeal in the 1930s and 1940s as many sociologists were looking for alternative ways of [...]...

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[ Mon, 25 Sep 2006 08:34:02 +0000 ]

Beyond Customer Satisfaction

Recently, when preparing for a presentation, Dan Park was re-reading some material that suddenly struck him in a different way compared with his previous reading of it. Drawing on original USA research from customer satisfaction surveys the American marketing specialist Jack Trout makes the following points: * More than [...]...

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[ Mon, 18 Sep 2006 08:19:34 +0000 ]

Market Research Interview - Segmentation

This Market Research Interview is the final part in Series 1 of Market Research Conversations. We will be back with a second series towards the end of the year/the beginning of the new year - we will keep you posted over the next few months. In this podcast Paul Hague talks with Rod Humphreys about the [...]...

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[ Wed, 13 Sep 2006 08:13:59 +0000 ]

Online Focus Groups As A Business To Business Research Technique

Ever since the emergence of the Internet, the market research industry has sought ways of using online research in order to achieve more effective results. Desk research conducted over the Web is a long-established technique that has made desk research quicker, easier, more up-to-date and more cost effective. Similarly online surveys are widely regarded as [...]...

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[ Mon, 11 Sep 2006 06:21:35 +0000 ]

Market Research Interview - Psychology And Market Research

This latest edition of Market Research Conversations is with Cathy Bakewell. In this audio podcast Paul and Cathy discuss how psychology affects market research. Cathy studied for her first degree in psychology at Manchester University and carried out her Masters at UMIST. This understanding of what makes people tick helped her on to the marketing [...]...

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[ Wed, 06 Sep 2006 07:03:02 +0000 ]

The Significance of Market Size

Two key questions unlock the door for the strategic plans which marketing directors have to prepare on any product or division within their company. These are: � Where are we going (with the product/division)? � How are we going to get there? In order to answer these questions, answers are needed to a host of supplementary questions and, [...]...

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[ Mon, 04 Sep 2006 06:10:00 +0000 ]

Market Research Interview - Client-Agency Relationships

Market Research Conversations is with David Seaman who has extensive experience of research and the way it can best be used, mainly from the client side. This podcast was first published on our blog, but is now available here on The Market Research Podcast. David worked for the Manchester based Co-operative Group in [...]...

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[ Wed, 30 Aug 2006 09:58:17 +0000 ]

Opportunities Amongst SMEs

Small and medium enterprises (SMEs) are businesses that employ up to 250 people. No one is precisely sure how many of them there are in the UK because there are lots of companies that have limited liability status but are not trading and there are lots of businesses that are sole proprietorships that have [...]...

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[ Mon, 28 Aug 2006 07:09:47 +0000 ]

Brands - How Much Are They Worth?

� We frequently refer to ‘brand values’ as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which [...]...

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[ Mon, 21 Aug 2006 07:57:05 +0000 ]

Branding In Business-To-Business Markets

The term brand originated from the distinctive mark left by a scorching hot iron on the rump of cattle. The branded cattle were instantly recognisable from the symbol they carried. It wasn�t long before companies saw the opportunities for using similar kinds of marks to make their own products instantly recognisable to their target audiences. [...]...

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[ Mon, 14 Aug 2006 09:22:23 +0000 ]

Market Research Interview - The Market Research Industry

As part of our Market Research Conversations series, we bring you our podcast with industry executive Andrew Vincent. This podcast was first published on our blog, but is now available here on The Market Research Podcast.Andrew has over 20 years research experience, nine of them as Managing Director. Between 1996 and 2002 he was [...]...

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[ Wed, 09 Aug 2006 08:01:43 +0000 ]

Business To Business Marketing

Is business-to-business marketing really different to marketing to the general public? Does it really require a different approach to consumer marketing? Since marketing is about the profitable satisfaction of needs, aren�t the fundamentals of getting the right product to the right person, at the right price, exactly the same � isn�t it [...]...

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[ Mon, 07 Aug 2006 09:34:49 +0000 ]

Segmentation In B2B Markets

What is marketing if it is not about segmentation?Satisfying people�s needs and making a profit along the way is the purpose of marketing. However, people�s needs differ and therefore satisfying them may require different approaches.This audio podcast, exclusively available on �The Market Research Podcast� looks at segmentation in B2B markets and covers the following topics:The [...]...

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[ Mon, 31 Jul 2006 08:37:20 +0000 ]

How To Get Information For Next To Nothing

�WHY REINVENT THE WHEEL?There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide variety of sources to answer many of the questions that have already been asked. So, why do we spend so [...]...

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[ Mon, 17 Jul 2006 16:43:59 +0000 ]

Customer Satisfaction

�WHY CUSTOMER SATISFACTION IS SO IMPORTANT?It seems self evident that companies should try to satisfy their customers. Satisfied customers usually return and buy more, they tell other people about theirexperiences, and they may well pay a premium for the privilege of doing business with a supplier they trust. Statistics are bandied around that suggest [...]...

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[ Mon, 10 Jul 2006 17:00:46 +0000 ]

Forecasting and Scenario Planning.

�The White Paper series from B2B International draws together our thinking on a subject. The White Papers are a vehicle in which we can lay out our thoughts on a subject, hopefully to generate a debate that moves everybody�s thinking forward. This paper considers the subject of forecasting, one of the biggest challenges faced by [...]...

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[ Mon, 03 Jul 2006 15:01:36 +0000 ]

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