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Marketing Minute

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Language: English
Category: Society and Culture / Blogs and Commentary
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Provident Partners' Marketing Minute podcast provides commentary on marketing trends and tactics. Marketing Minute offers information and insight to bring success to organizations of all shapes and sizes.

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Video Growth in B2B and B2C Tactics - eMarketer Tells How

Podcast length: 9:17Video on the Internet is seen by 78 percent of male Web users and 66 percent of female Web users, according the research firm eMarketer. In this podcast, we�ll hear from the senior analyst on video on the �Net for eMarketer, David Hallerman, about how is video being used in both the [...]...

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[ Mon, 30 Apr 2007 13:46:44 -0500 ]

Podcasting and other digital tactics at Deloitte

Podcast length: 9:38 Deloitte �- you may also know them as Deloitte & Touche �- is a global business consulting firm with deep expertise in audit, tax, consulting, financial advisory. Its main asset is knowledge, and it has an integrated approach to how it distributes that asset. In this Marketing Edge segment, you�ll meet Pat Harkin, national [...]...

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[ Tue, 17 Apr 2007 09:47:57 -0500 ]

Corporate blogging Kool-Aid: An attorney�s point of view

Podcast length: 12:25 Wouldn’t you like to be a fly on the wall in the conversation between a big company’s CMO and the general counsel on whether the company should have a blog? I would love it. You have that chance by listening to David Ritter’s presentation at Social Media 2007, a conference for marketers and [...]...

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[ Wed, 21 Mar 2007 13:56:08 -0500 ]

Social Media 2007 preview: Nuts about Southwest Airlines Blog

Social Media 2007 preview: Nuts about Southwest Airlines Blog In another preview of the Social Media 2007 conference, I chat with Paula Berg, manager of public relations and strategic communication at Southwest Airlines. Southwest Airlines joined the blogosphere in April 2006, and the blog immediately took off with customers and is flying high today. The corporate [...]...

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[ Sat, 17 Mar 2007 11:05:50 -0500 ]

Social Media 2007: Conference Preview

The Social Media 2007 conference, sponsored by Business Capital Edge, is being held April 5 and 6 in Chicago. It will cover essential issues about corporate blogging and podcasting and will include presentations from Southwest Airlines, attorney David Ritter, and examples in my presentation of how companies are using podcasting in B2B and B2C environments.Provident [...]...

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[ Mon, 12 Mar 2007 14:31:57 -0500 ]

Second Life with Linda Zimmer: NewComm Forum preview

Get real about the virtual world with Linda Zimmer. In another preview of the NewComm Forum, I chat with Linda, who’s president and CEO of MarCom:Interactive. We discuss the real world of marketing opportunities in the virtual world of Second Life. Linda has a detailed understanding of this virtual world, and she will highlight aspects [...]...

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[ Fri, 02 Mar 2007 09:36:55 -0600 ]

JetBlue: Customer Bill of Rights

In today’s Marketing Edge, I comment on JetBlue’s“customer bill of rights” and how it used public relations strategies to address its situation.JetBlue’s“customer bill of rights” sounds like it was written by lawyers for lawyers and not the customer.In the letter and the YouTube video, there was no mention of what the passengers who [...]...

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[ Fri, 23 Feb 2007 22:16:30 -0600 ]

Restoring relationships with an honest, neighborly salesman

In another preview of the NewComm Forum, I chat with two companies that are reaching buyers by pushing the envelope in using social media and multimedia to win friends and influence buyers. I’ll highlight how, Sigler Music, a small music store in Fort Smith, Arkansas, has become a force in the music world by becoming [...]...

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[ Mon, 12 Feb 2007 12:24:26 -0600 ]

NewComm Forum preview: John Bell from Ogilvy PR on building relationships

In another preview of the NewComm Forum, I chat with John Bell, managing director Ogilvy PR and executive creative director of the firm’s 360 Digital Influence team, about building a social media strategy. John talks about: introducing a complete social media strategy inside your organization, influencing the influencers, measuring success in today’s market, connecting a [...]...

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[ Tue, 06 Feb 2007 17:22:19 -0600 ]

Old PR tactic becomes new again

Today we’re going to talk about an old public relations dog that’s doing new-media tricks. The radio actuality has been reborn. We use recorded commentaries — quick sound bites — that accompany news releases and pitches we send to reporters, editors and producers. In the early days of the actuality, these bites were dropped into [...]...

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[ Wed, 31 Jan 2007 16:43:42 -0600 ]

Shel Holtz interview: podcasting and new media

The idea of podcasting for business continues to grow. For those who like numbers, I’ll point you to a study by the Pew Internet and American Life Project (PDF) that shows us that 12 percent of Internet users had downloaded a podcast �- and that was back in April of 2005! The numbers for the [...]...

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[ Thu, 18 Jan 2007 16:26:33 -0600 ]

NewComm Forum preview with Jim Ylisela of Ragan Communications

Today’s Marketing Edge podcast is a look ahead at the upcoming New Communications Forum, March 7-9 in Las Vegas. As our regular listeners already know, I’m speaking at the forum, along with a whole slew of other great speakers from the world of “new communication.” I spoke with Jim Ylisela, group publisher for Ragan Communications, co-presenter [...]...

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[ Mon, 15 Jan 2007 13:06:22 -0600 ]

Crash the Super Bowl with user-generated advertising

Old-school advertising: Madison Avenue makes the rules. New school: Main Street makes the connections. In the growing trend to reach beyond traditional messaging, corporate America increasingly taps the unlimited pool of user-generated content as advertisements. Doritos is sponsoring the “Crash the Super Bowl” commercial contest in which they’ve received hundreds of 30-second spots from regular Janes [...]...

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[ Fri, 12 Jan 2007 14:45:59 -0600 ]

Blogs and trust

The top issue in 2007 for marketers is trust. The confluence of social media, aggressive marketers and the community of the blogsphere is creating a whirlpool of contentious issues. The bottom line here is trust, and whether marketing will taint the blogsphere, which people are increasingly using to exchange information and ultimately, make buying decisions.This podcast highlights how social media are going through a phase where marketers are going to be challenged to use tactics that do not har...

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[ Mon, 08 Jan 2007 10:00:00 -0600 ]

New business through seminars: worldwide perspectives

This podcast is a demonstration of several things that I believe are important to increasing interaction within a digital community. In this case, it's the digital community of marketers and communicators.In this episode, you'll hear a listener's marketing challenge about conducting seminars and increasing attendance. The question comes from Ben Figgis of theQatar Science and Technology Park. Ben conducts seminars around the world, educating companies on the benefits of Qatar's technology and sc...

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[ Fri, 01 Dec 2006 13:07:00 -0600 ]

The great blog debate

Today�s Marketing Edge features a podcast debate about blogs. I, your host Albert Maruggi, am joined by Michael Keliher, PR practice manager for Provident Partners, to duke it out over whether businesses should get into blogging. The verbal sparring is moderated by John Havens, About.com�s guide to podcasting. We hash out some of the pros and cons of blogs, from a business and marketing perspective. I take a �What will blogs get me?� approach. Mike highlights the social and interactive ...

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[ Mon, 06 Nov 2006 12:47:00 -0600 ]

Marketing Deceptions Can be A New Marketers Opportunity

Today�s Marketing Edge features an interview with Nomi Prins, author of �Jacked: How Conservatives Are Picking Your Pocket.� We highlight how some marketers are being intellectually dishonest in marketing their services and products, and we discuss the opportunities presented by such slight of hand. You know what we mean: You�ve seen the Blockbuster ad campaigns for �NO LATE FEES,� and then you�ve been hit with a �restocking fee.� Banks peddle their credit cards like they�re giving away...

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[ Wed, 18 Oct 2006 11:58:00 -0500 ]

Interview with Andrew Baron of Rocketboom, commentary on social media, blogs and more

The past three guests on the Marketing Edge have been among the biggest visionaries of the podcasting medium: Leo Laporte, Scott Bourne and Paul Dunay. Today we continue that line up with Andrew Michael Baron, the founder of Rocketboom, one of the first and most successful video podcasts on the Web. Rocketboom is a video series of social news-style packages, less stiff than a typical news package with people that can make an emotional connection to the viewer. Rocketboom has contribut...

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[ Thu, 12 Oct 2006 10:06:00 -0500 ]

Leo Laporte and Albert Maruggi live today from the Podcast and Portable Media Expo

We're coming at you live (or nearly live) from the Podcast and Portable Media Expo in Ontario, California. Albert Maruggi, your host here at the Marketing Edge, recaps some highlights from the early sessions at the Expo. He talks about the need for a new word to describe podcasting - something that doesn't make people think they need an iPod to listen in. He also discusses the idea of quality over quantity with regard to a podcast audience. Albert is joined by Leo Laporte, host of the T...

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[ Fri, 29 Sep 2006 13:01:00 -0500 ]

How podcast? Using IRSS to deliver valued content

Part two of a two-part series with guests Paul Dunay, director of global field marketing for BearingPoint, and Mike Gauthier, CEO of e-tractions. They are pushing the envelope on new ways of reaching out to new media and Web site users to identify the type of content the users value. Their methods involve a combination of using RSS and IRSS tactics along with podcasting, vidcasting, e-mail and Web microsites. The Marketing Edge podcast is produced by Provident Partners. This podcast f...

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[ Thu, 28 Sep 2006 10:55:00 -0500 ]

Why podcast? A look at successful podcast tactics

Among marketers who are early adopters, podcasting has become an almost regular thing. It is, however, still very much in its infancy. We are still in the market with machetes, clearing a path to reveal either the promised land or a swamp of quicksand. In some cases, as we hear in this podcast, there is a garden of new prospects, media coverage and significant benefits that result from podcasting. Today Albert Maruggi, host of the Marketing Edge and president of Provident Partners ha...

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[ Wed, 20 Sep 2006 11:10:00 -0500 ]

Podcast sponsorships and the business of audio on the Web

Marketing Edge Podcast special guest Scott Bourne: Scott is speaking at thePortable Media Expolater this month on the topic ofSelling Podcast Sponsorships. We�ll also preview his remarks at this popular conference being held Sept. 29 and 30 in Ontario, California.There are early adopters and there are visionaries. Provident Partners is an early adopter of podcasting. We were one of the first marketing firms in the country to see the medium as a business tactic and had early success with the new ...

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[ Wed, 13 Sep 2006 14:00:00 -0500 ]

Creative Angles Marketing to and For Non Profits - Reaching Sub-Culture Communities

You've all seen how Amazon and other online retail sites create affiliations, you know, People who bought this book also bought... Creating associations is the efficient wrinkle for marketers. Non-Profits have been doing this type of associating for a while in the physical world. For example, producing rides for cyclists or marathons for runners with the objective to raise money and expand their network of advocates.Albert Maruggi, host of the Marketing Edge podcast for business and consumer ...

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[ Sat, 02 Sep 2006 13:34:00 -0500 ]

Creative Angles Marketing to and For Non Profits - Reaching Sub-Culture Communities

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[ Sat, 02 Sep 2006 13:34:00 -0500 ]

Podcasting 102: Response to Marketing Sherpa's Podcasting 101 guide

Marketing Sherpa published a �Podcasting 101� primer yesterday (Aug. 22) that included some great, basic points about podcasting and how to get started down that exciting path. There are some holes in this Sherpa guide, though, and today�s Marketing Edge podcast will serve as �Podcasting 102 and beyond.� Provident Partners, the group behind the Marketing Edge podcast, has been producing this podcast and clients� podcasts for nearly two years, which Marketing Sherpa�s report will t...

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[ Wed, 23 Aug 2006 09:30:00 -0500 ]

Podcasting 102: Response to Marketing Sherpa's Podcasting 101 guide

Marketing Sherpa published a �Podcasting 101� primeryesterday (Aug. 22) that included some great, basic points about podcasting and how to get started down that exciting path. There are some holes in this Sherpa guide, though, and today�s Marketing Edge podcast will serve as �Podcasting 102 and beyond.�Provident Partners, the group behind the Marketing Edge podcast, has been producing this podcast and clients� podcasts for nearly two years, which Marketing Sherpa�s report will tell you is pretty...

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[ Wed, 23 Aug 2006 09:30:00 -0500 ]

Search-engine optimization, the interview: Part 2

Today's post is part 2 of our interview with Steve Kind, president of Be Wise Technology on the topic of search engine optimization. One of the big questions we cover today is, what are "reciprocal links" and how important are they in improving your search engine rankings? Steve and Albert Maruggi, president of Provident Partners, cover this and more on the topic of SEO....

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[ Mon, 21 Aug 2006 15:09:00 -0500 ]

Search-engine optimization, the interview: Part 2

Today's post is part 2 of our interview with Steve Kind, president ofBe Wise Technologyon the topic of search engine optimization.One of the big questions we cover today is, what are "reciprocal links" and how important are they in improving your search engine rankings? Steve and Albert Maruggi, president of Provident Partners, cover this and more on the topic of SEO....

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[ Mon, 21 Aug 2006 15:09:00 -0500 ]

Finally, a useful survey about business podcasting

At last, we have a decent survey about business executives using podcasts. Decent meaning it has quantity � more than 4,000 respondents � and quality � those respondents are registered users of a Web service delivering information about technology to decision makers and researchers. KnowledgeStorm, the Web-based resource for business technologies and applications, and Universal McCann, the integrated communications and creative marketing agency, teamed up to conduct an insightful lo...

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[ Mon, 17 Jul 2006 12:02:00 -0500 ]

Finally, a useful survey about business podcasting

At last, we have a decent survey about business executives using podcasts. Decent meaning it has quantity � more than 4,000 respondents � and quality � those respondents are registered users of a Web service delivering information about technology to decision makers and researchers.KnowledgeStorm, the Web-based resource for business technologies and applications, and Universal McCann, the integrated communications and creative marketing agency, teamed up to conduct an insightful look at a segmen...

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[ Mon, 17 Jul 2006 12:02:00 -0500 ]

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